Johnnie Walker

Under the influence

News

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.
Faction Marketing : Canada : Brandstanding
Sobering reality

News

Sobering reality

US – Johnnie Walker has created a hard-hitting campaign that uses virtual reality to examine the human impact of drink-driving.
Virtual Reality : Johnnie Walker : Drink-driving
Female futures

News

Female futures

London – Wah London founder Sharmadean Reid MBE has created a one-day workshop event for aspiring female CEOs.
The Athena Woman : Entrepreneurs : Sharmadean Reid
Sustainability Market

Markets

Sustainability Market

Business is adopting a Whole-system Thinking approach that replaces the ruthless pursuit of profit with a tripartite system that gives equal weight...
Whole System Thinking : Sustainability Futures : The Immortal Brand
Johnnie Walker shows off its new anti-counterfeit smart bottle

Big Ideas

Johnnie Walker shows off its new anti-counterfeit smart bottle

Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.
Johnnie Walker : Smart Bottles : Awakening Tech
David Palmer: How to create a house of whisky

Viewpoints

David Palmer: How to create a house of whisky

Finding contemporary twists is key for Scotch whisky to stay relevant, says David Palmer, founder and executive creative director of creative ...
Johnnie Walker : Johnnie Walker House : Whisky
Match-maker: Johnnie Walker helps you find your perfect flavour

News

Match-maker: Johnnie Walker helps you find your perfect flavour

Johannesburg – If you were to have a sip of whisky, what kind would it be? That is the question Johnnie Walker asks in its online experience, Meet ...
Synaesthesia : Sensory Splurge : Whisky
The Future of Britain

Viewpoints

The Future of Britain

Chris Worrell, insight director at OMD UK, on two key demographics shaping the future of Britain.
The Flat Age Society : Just Nots : Millennials
Shock of the New Chic: Dealing with New Complexity in the Business of Luxury

Markets

Shock of the New Chic: Dealing with New Complexity in the Business of Luxury

The world’s consumers are in love with luxury, spending $1.8 trillion (€1.3 trillion, £1.1 trillion) in 2013 on luxury goods and services. Yet th...
Boston Consulting Group : Ipsos : China
A story of Scotch: Whisky brand blends the senses

News

A story of Scotch: Whisky brand blends the senses

Seoul – Premium drinks brand Diageo has collaborated with Love Creative, digital design studio Universal Everything and live animation project DVEI...
Diageo : Whisky : Johnnie Walker House
Female whisky drinkers

Markets

Female whisky drinkers

Once the older gent’s status symbol, whisky is now attracting women in their droves. Blogs and tasting clubs are introducing females to the drink’s...
Johnnie Walker : Christina Hendricks : Alwynne Gwilt
Chinese luxurians

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...
China : McKinsey : HNWIs
Alexander & James

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...
Luxury : Female Whisky Drinkers : Mixology
Retro takeover: Newsweek runs vintage ads

News

Retro takeover: Newsweek runs vintage ads

Retro takeover: Newsweek runs vintage ads
Newsweek : Mad Men : Retro
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