UK – Visitors to the Lake District were invited to see the land through the eyes of its wildlife in Marshmallow Lazer Feast’s latest installation.
In the Eyes of the Animal was created to show Grizedale Forest from the unique perspective of its mammals, birds and insects through a digitised landscape based on the physical world.
Aerial 360-degree drone footage and computed tomography (CT) and light and radar (LIDAR) scanning were used to create a virtual environment that could hone in on microscopic details imperceptible to humans but easily detected by animals.
To aid further immersion, 360-degree recorded sound and a SubPac audio device enabled visitors to feel vibrations in their bones and muscles.
‘The ultimate goal was to create an understanding of how these animals process optical information to give people a chance to reflect on their own visual perception of the forest,’ said its creators.
The Big Picture: Technology is helping people get closer to the natural world as they become more conscious of the impact of consumerism. For more on how brands are reacting to this Anthropocene mindset, read our Whole-system Thinking macrotrend.