Zurich – The Kameha Grand Zurich hotel invites guests on a journey through the cosmos with its new Space Suite.
The Space Suite, which features Najjar’s striking photographs and subtle references to 2001: A Space Odyssey, is designed to transport guests to another reality.
The bedroom, or ‘sleeping module’, is covered by a semi-transparent foil that blocks visibility but enables light to shine through, while the bed is designed to appear as if it is floating.
A ‘living module’ continues the trend, with rocket engine-inspired light fittings and a universe motif created using high-resolution images from the Hubble Space Telescope printed on the floors and ceiling.
The Big Picture: Brands are discarding short-term thinking by looking to grand projects such as space travel that take decades or even centuries to plan. Find out more in our macrotrend The Immortal Brand.