What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Space stay
Zurich – The Kameha Grand Zurich hotel invites guests on a journey through the cosmos with its new Space Suite.
- Inspired by the work of visual artist Michael Najjar, who is due to fly to space with Virgin Galactic
- ‘Moving between fiction and reality is a key feature of the Kameha brand’ – Carsten Rath, founder and CEO
The Space Suite designed by Michael Najjar at The Kameha Grand Zurich hotel, Zurich
The Space Suite designed by Michael Najjar at The Kameha Grand Zurich hotel, Zurich
The Space Suite designed by Michael Najjar at The Kameha Grand Zurich hotel, Zurich
The Space Suite designed by Michael Najjar at The Kameha Grand Zurich hotel, Zurich
The Space Suite, which features Najjar’s striking photographs and subtle references to 2001: A Space Odyssey, is designed to transport guests to another reality.
The bedroom, or ‘sleeping module’, is covered by a semi-transparent foil that blocks visibility but enables light to shine through, while the bed is designed to appear as if it is floating.
A ‘living module’ continues the trend, with rocket engine-inspired light fittings and a universe motif created using high-resolution images from the Hubble Space Telescope printed on the floors and ceiling.
The Big Picture: Brands are discarding short-term thinking by looking to grand projects such as space travel that take decades or even centuries to plan. Find out more in our macrotrend The Immortal Brand.
Most Recent
1
Emerging Youth: Indonesia:
Indonesia’s largely rural youth population are using digital channels to...
2
Research Cities:
From Canada to Japan, a series of masterplans for future cities will see...
3
Romance Travel Reignited:
Romantic escapes are undergoing a systemic shift to cater for more fluid...
4
Voyage Apparel:
Clothing and accessories brands are catering for Liberated Luxurians...
5
How circular retail could create new cashless economies:
Fashion futurist and professor Karinna Nobbs proposes that digital retail...
6
Psychedelic Wellness Market:
Psychedelics are being reframed as the wellness sector explores their...
7
Hoteliers must embrace the rise of non-monogamy:
Retreats for more than two will emerge as people begin to take up multiple...
8
Consumer Surveillance Market:
Originally created as a means for retailers to generate targeted ads,...
9
Food brands get a taste for fashion:
From fast food streetwear to luxury drink carriers, brands are launching...
10
How brands can reach The Next Billion Users:
Digital anthropologist Payal Arora explains why the online behaviour...
11
The emerging youth zines causing media anarchy:
Zines are becoming the platform of choice for youth in Malaysia, South...
12
Experiential luxury malls:
Shedding their teen hangout reputation, retail centres are being given an...
13
How to engage the Chinese travellers of tomorrow:
Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands...
14
Death Positivity Market:
Dying is driving new wellness conversations as brands work to...
15