Talking sense: Museum smells like a winner

A main feature of the exhibition is First Scent, which evokes specific associations in visitors using sound, visuals and fragrances, including freshly cut grass, beaches and early morning breakfasts.

For more on how retailers are using Synaesthetics to evoke the senses of consumers, read the Trend Impacts section of our Tomorrow Store macrotrend and our Innovate on MiN Rituals.