Champagne flutes: Artists celebrate the sound of bubbly

The installation is part of La Fabrique Sonore, a series of site-specific art the champagne house is hosting in its catacombs.

The installation amplifies the sound of champagne bubbles, mimicking the synesthetic sensation of drinking champagne. For an example of how using one sense to trigger another can be evocative for consumers and build powerful associations, read our MiN Rituals innovate.