Greg Shaw for Waldorf Project: Chapter Two/Colour, London Greg Shaw for The Waldorf Project: Chapter Two / Colour, London
Greg Shaw for The Waldorf Project: Chapter Two / Colour, London Greg Shaw for The Waldorf Project: Chapter Two / Colour, London
The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles
Waldorf Project: Chapter Two/Colour, London, photography by Thomas Bowles The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles

Edible art: The Waldorf Project launches its second installation

03 : 02 : 2015 The Waldorf Project : Chapter Two/ Colour : Sensory Splurge

London – In 2012, artist Sean Rogg launched The Waldorf Project, a series of immersive dining experiences. Now Chapter Two/Colour is upon us, inviting guests to discover what colour tastes like.

Over the course of an evening, guests will walk through different rooms saturated with one colour – think of it as a massive James Turrell installation – and are served seven courses by choreographed dancers. But the food is nothing that you’re familiar with, but rather consists of cuboids of colour that promise a flavour, but who can tell what that might be? The cuboids, served in different rooms, will be paired with seven fine wines to further elevate the experience.

The project is an ambitious one, bringing together several artists and their disciplines, such as sound design, costume design, choreography and cookery, into one large installation. ‘At its zenith a new art form will be realised,’ reads The Waldorf Project website. ‘If umami is the fifth taste then this performance will be the sixth.’

The entire experience is a celebration of synaesthesia and all things sensory, but also an exploration of how our emotions and our senses are connected. 

For more on artists playing with the senses, read our Sensory Splurge microtrend and for more on how dining experiences are increasingly geared towards shifting our mood, read our Mood Dining microtrend.

Discover More Daily Signals
Nike and Palace build a new playground for London’s creative youth

Daily Signals

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and ...
Sport : Community : Fashion
Instagram tests algorithm hyper-personalisation to give users more control

Daily Signals

Instagram tests algorithm hyper-personalisation to give users more control

Instagram is experimenting with a new feature that lets users fine-tune what appears in their Reels and Explore feeds by selecting specific topics ...
Technology : Instagram : Social Media
Stat: Health drives brand-switching in South Africa

Daily Signals

Stat: Health drives brand-switching in South Africa

South African consumers are increasingly health-conscious, with 42% of respondents in PwC’s 2025 Voice of the Consumer report citing health benefit...
Health : Statistic : Food
How&How embeds humanity into AI-driven maternal health platform Trellis

Daily Signals

How&How embeds humanity into AI-driven maternal health platform Trellis

xxx
Health : Parenting : Technology
Grey Goose elevates the late-night chippy

Daily Signals

Grey Goose elevates the late-night chippy

Grey Goose is set to reimagine the classic British chip shop, pairing martini cocktails with indulgent French fries in a high-low, late-night ...
Drinks : Food : Luxury
Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Daily Signals

Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Gen Alpha is redefining what it means to grow up online. According to new research from Morning Consult, children born after 2013 are spending...
Gen Alpha : Technology : Statistic
Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

Daily Signals

Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

For the Milano Cortina 2026 Winter Olympics, Italian design studio Carlo Ratti Associati and Salone del Mobile are debuting a sustainable Alpine bi...
Design : Sustainability : Biomimicry
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Advertisement : Marketing : Technology
Stat: Gen Z’s taste for low- and no-alcohol drinks set to shape Christmas spending

Daily Signals

Stat: Gen Z’s taste for low- and no-alcohol drinks set to shape Christmas spending

Retailers should expand and elevate their low- and no-alcohol ranges this Christmas to capture a greater share of young consumers’ festive spending...
Drinks : Health & Wellbeing : Statistic
Stat: Health and wellbeing drive women’s essential purchases

Daily Signals

Stat: Health and wellbeing drive women’s essential purchases

Women are increasingly choosing ‘essential’ purchases through the lens of comfort, self-care and wellbeing, according to a new survey by Think Styl...
Statistic : Health : Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN