Greg Shaw for Waldorf Project: Chapter Two/Colour, London Greg Shaw for The Waldorf Project: Chapter Two / Colour, London
Greg Shaw for The Waldorf Project: Chapter Two / Colour, London Greg Shaw for The Waldorf Project: Chapter Two / Colour, London
The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles
Waldorf Project: Chapter Two/Colour, London, photography by Thomas Bowles The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles

Edible art: The Waldorf Project launches its second installation

03 : 02 : 2015 The Waldorf Project : Chapter Two/ Colour : Sensory Splurge

London – In 2012, artist Sean Rogg launched The Waldorf Project, a series of immersive dining experiences. Now Chapter Two/Colour is upon us, inviting guests to discover what colour tastes like.

Over the course of an evening, guests will walk through different rooms saturated with one colour – think of it as a massive James Turrell installation – and are served seven courses by choreographed dancers. But the food is nothing that you’re familiar with, but rather consists of cuboids of colour that promise a flavour, but who can tell what that might be? The cuboids, served in different rooms, will be paired with seven fine wines to further elevate the experience.

The project is an ambitious one, bringing together several artists and their disciplines, such as sound design, costume design, choreography and cookery, into one large installation. ‘At its zenith a new art form will be realised,’ reads The Waldorf Project website. ‘If umami is the fifth taste then this performance will be the sixth.’

The entire experience is a celebration of synaesthesia and all things sensory, but also an exploration of how our emotions and our senses are connected. 

For more on artists playing with the senses, read our Sensory Splurge microtrend and for more on how dining experiences are increasingly geared towards shifting our mood, read our Mood Dining microtrend.

Discover More Daily Signals
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN