Greg Shaw for Waldorf Project: Chapter Two/Colour, London Greg Shaw for The Waldorf Project: Chapter Two / Colour, London
Greg Shaw for The Waldorf Project: Chapter Two / Colour, London Greg Shaw for The Waldorf Project: Chapter Two / Colour, London
The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles
Waldorf Project: Chapter Two/Colour, London, photography by Thomas Bowles The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles

Edible art: The Waldorf Project launches its second installation

03 : 02 : 2015 The Waldorf Project : Chapter Two/ Colour : Sensory Splurge

London – In 2012, artist Sean Rogg launched The Waldorf Project, a series of immersive dining experiences. Now Chapter Two/Colour is upon us, inviting guests to discover what colour tastes like.

Over the course of an evening, guests will walk through different rooms saturated with one colour – think of it as a massive James Turrell installation – and are served seven courses by choreographed dancers. But the food is nothing that you’re familiar with, but rather consists of cuboids of colour that promise a flavour, but who can tell what that might be? The cuboids, served in different rooms, will be paired with seven fine wines to further elevate the experience.

The project is an ambitious one, bringing together several artists and their disciplines, such as sound design, costume design, choreography and cookery, into one large installation. ‘At its zenith a new art form will be realised,’ reads The Waldorf Project website. ‘If umami is the fifth taste then this performance will be the sixth.’

The entire experience is a celebration of synaesthesia and all things sensory, but also an exploration of how our emotions and our senses are connected. 

For more on artists playing with the senses, read our Sensory Splurge microtrend and for more on how dining experiences are increasingly geared towards shifting our mood, read our Mood Dining microtrend.

Discover More Daily Signals
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
Pentagram crafts human-centric identity to bring GEIUK gender data to life

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...
Design : Data : Gender
Balenciaga signals deeper sport alignment with new range

Daily Signals

Balenciaga signals deeper sport alignment with new range

Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion : Luxury : Sport
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN