Greg Shaw for Waldorf Project: Chapter Two/Colour, London Greg Shaw for The Waldorf Project: Chapter Two / Colour, London
Greg Shaw for The Waldorf Project: Chapter Two / Colour, London Greg Shaw for The Waldorf Project: Chapter Two / Colour, London
The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles
Waldorf Project: Chapter Two/Colour, London, photography by Thomas Bowles The Waldorf Project: Chapter Two / Colour, London, photography by Thomas Bowles

Edible art: The Waldorf Project launches its second installation

03 : 02 : 2015 The Waldorf Project : Chapter Two/ Colour : Sensory Splurge

London – In 2012, artist Sean Rogg launched The Waldorf Project, a series of immersive dining experiences. Now Chapter Two/Colour is upon us, inviting guests to discover what colour tastes like.

Over the course of an evening, guests will walk through different rooms saturated with one colour – think of it as a massive James Turrell installation – and are served seven courses by choreographed dancers. But the food is nothing that you’re familiar with, but rather consists of cuboids of colour that promise a flavour, but who can tell what that might be? The cuboids, served in different rooms, will be paired with seven fine wines to further elevate the experience.

The project is an ambitious one, bringing together several artists and their disciplines, such as sound design, costume design, choreography and cookery, into one large installation. ‘At its zenith a new art form will be realised,’ reads The Waldorf Project website. ‘If umami is the fifth taste then this performance will be the sixth.’

The entire experience is a celebration of synaesthesia and all things sensory, but also an exploration of how our emotions and our senses are connected. 

For more on artists playing with the senses, read our Sensory Splurge microtrend and for more on how dining experiences are increasingly geared towards shifting our mood, read our Mood Dining microtrend.

Discover More Daily Signals
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
Pantone positions controversial Colour of the Year 2026 as a cultural reset

Daily Signals

Pantone positions controversial Colour of the Year 2026 as a cultural reset

Pantone has named Pantone 11-4201 Cloud Dancer its Colour of the Year 2026, a soft, billowy white that signals a shift toward calm, clarity and cre...
Design : Aesthetics : Society
Stat: Why UK child-rearing costs almost a quarter of a million pounds

Daily Signals

Stat: Why UK child-rearing costs almost a quarter of a million pounds

The cost of raising a child in the UK has soared, with parents now spending on average £249,000 ($331,400, €284,300) from pregnancy to 18, up £46,0...
Finance : Parenting : Cost Of Living
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN