Hangzhou, China – Way2 is a whisky bar that brings sci-fi futurism to the leafy suburb of Changhe.
The neighbourhood, located twenty minutes' drive from central Hangzhou, has become known for its affluent residents, making it an ideal place for a luxury whisky bar. Way2 is located at Jiangnan Art Park, a large mixed-use complex, and invites customers to embark on an experiential journey, beginning with a futuristic doorway installation.
The bar itself, which design studio PIG Design describes as a decadent ‘leather chamber’, features an extensive selection of whisky from around the world. According to JingDaily, sales of spirits are soaring in China, with multi-brand alcohol producer Diageo reporting a 20% year-on-year sales increase in the country in the second half of 2018.
Brands hoping to reach Chinese luxurians should consider how whisky can be reframed to meet local expectations or preferences. For more on the rapidly growing whisky sector, read our Global Spirits Market.