Diageo

A mental health zine and eco-conscious trainers

News

A mental health zine and eco-conscious trainers

Swirl rethinks mental health communication, adidas combines sustainability efforts with data-driven design, Instagram interrupts zombie scrolling.
Mental Health : Fashion : Technology
Meet the Disruptors: Seedlip

News

Meet the Disruptors: Seedlip

London – With just over a week to go until the Global Futures Forum, we are delighted to introduce our latest disruptor, Seedlip.
Seedlip : Disruptors : Global Futures Forum
Informed drinking

Big Ideas

Informed drinking

US – Consumers are demanding more macro-nutritional information when choosing their spirits, according to new research.
Mintel : Diageo : Alcohol
New Emerging Affluents

Trend Tracker

New Emerging Affluents

First identified by LS:N Global back in 2012, the New Emerging Affluents (NEAs) have come to define global luxury, retail and fashion, shifting t...
Global NEA's : Emerging Affluents : Urban Migration
Johnnie Walker shows off its new anti-counterfeit smart bottle

Big Ideas

Johnnie Walker shows off its new anti-counterfeit smart bottle

Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.
Johnnie Walker : Smart Bottles : Awakening Tech
Whisky the drink of choice for Millennials as global vodka sales continue to slump

Big Ideas

Whisky the drink of choice for Millennials as global vodka sales continue to slump

Scotch is winning the battle between vodka and whisky as the drink preferred by Millennials, as vodka sales continue to decline.
Jameson : Whiskey : Vodka
Shock of the New Chic: Dealing with New Complexity in the Business of Luxury

Markets

Shock of the New Chic: Dealing with New Complexity in the Business of Luxury

The world’s consumers are in love with luxury, spending $1.8 trillion (€1.3 trillion, £1.1 trillion) in 2013 on luxury goods and services. Yet th...
Boston Consulting Group : Ipsos : China
A story of Scotch: Whisky brand blends the senses

News

A story of Scotch: Whisky brand blends the senses

Seoul – Premium drinks brand Diageo has collaborated with Love Creative, digital design studio Universal Everything and live animation project DVEI...
Diageo : Whisky : Johnnie Walker House
Female whisky drinkers

Markets

Female whisky drinkers

Once the older gent’s status symbol, whisky is now attracting women in their droves. Blogs and tasting clubs are introducing females to the drink’s...
Johnnie Walker : Christina Hendricks : Alwynne Gwilt
Boozette brands market

Markets

Boozette brands market

Ladies! Drink me! So goes the subtext of a growing number of drinks brands’ marketing as they try to work out what it is women want in a drink.
Cocktails : Mocktails : Low Calorie Drinks
Alexander & James

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...
Luxury : Female Whisky Drinkers : Mixology
Whisky galore as Diageo enters Indian market

Big Ideas

Whisky galore as Diageo enters Indian market

Whisky galore as Diageo enters Indian market
India : Category : Single Malt
Johnnie Walker campaign targets Hispanic men

Big Ideas

Johnnie Walker campaign targets Hispanic men

Johnnie Walker campaign targets Hispanic men
Jonnie Walker : Whisky : Bourban
Intoxivation

Micro Trends

Intoxivation

As demand slows in Western Europe and North America, the world’s leading beverage companies are increasingly looking to Africa’s New Emerging Afflu...
African : Innovation : Alcohol
Height of luxury: Forum offers a sumptuous treat

News

Height of luxury: Forum offers a sumptuous treat

Height of luxury: Forum offers a sumptuous treat
Q&A : Luxury Report : Markets
Diageo gets into the Brazilian spirit

Big Ideas

Diageo gets into the Brazilian spirit

Diageo gets into the Brazilian spirit
Diageo : Ypióca : Cachaça
Personality Brands

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.
Faction Marketing : Interiors : Storytelling
Budgeting drinkers lift spirits with luxury brands

Big Ideas

Budgeting drinkers lift spirits with luxury brands

Budgeting drinkers lift spirits with luxury brands
Recession : Ivan Menezes : Ciroc
Spirits Market

Markets

Spirits Market

The worldwide spirits sector is booming, fuelled by growth markets such as China and India.
China : India : White Spirits
Asda and Diageo create UNITversity Challenge

Big Ideas

Asda and Diageo create UNITversity Challenge

Asda and Diageo create UNITversity Challenge
University : Diageo : Asda
Brown spirits dominate Asian alcohol market

Big Ideas

Brown spirits dominate Asian alcohol market

Brown spirits dominate Asian alcohol market
Spirits : Alcohol : Whisky
Spirits fuel booming Chinese alcohol market

Big Ideas

Spirits fuel booming Chinese alcohol market

Spirits fuel booming Chinese alcohol market
China : Spirits : Alcohol
Diageo offers one-to-one tastings

Big Ideas

Diageo offers one-to-one tastings

Diageo offers one-to-one tastings
Diageo : Dubai : Airport
Innovative new luxury models in the Turbulent Teens

Big Ideas

Innovative new luxury models in the Turbulent Teens

Innovative new luxury models in the Turbulent Teens
The Connaught : Network Evening : Luxury Futures
The most Insight-ful beverage stories of 2009

Big Ideas

The most Insight-ful beverage stories of 2009

The most Insight-ful beverage stories of 2009
Soft Drinks : Pre-mixed : Cocktails
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