Nikka Nikka whisky box
Nikka Nikka whisky box
Nikka whisky box Nikka whisky box
Nikka whisky box Nikka whisky box

Origami style: Japanese heritage inspires whisky box

15 : 07 : 2014 Whisky : Japan : Tokyo

Paris – Launched in 1934, Nikka Whisky is not new. But its international distributor La Maison du Whisky wanted to differentiate the Japanese whisky brand from others on the shelves of European stores.

It turned to Parisian design firm 2S Global Design to create packaging that would celebrate Japanese heritage and be more than just a box. The agency wanted to illustrate through the packaging the age-old traditions of Japanese whiskies along with the modernity of the brand.

The result was a box inspired by origami and himitsu-bako – puzzle boxes used by samurai to carry secret messages. The limited-edition box holds six bottles of Nikka Whisky, and can be configured into a variety of shapes. The box is both practical and a beautiful display case – one configuration turns it into a table top.

Packaging need not only be practical, it can be designed creatively to show off a brand's heritage. For more, see our Disruptive Packaging microtrend.

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