London – Hotel Café Royal is collaborating with Parfums Givenchy to serve cocktails in honour of the fashion house’s L’Atelier de Givenchy fragrance collection.
Guests can sip the scent-inspired drinks at the venue’s Green Bar, which is branded around its absinthe offering in reference to Café Royal’s reputation as a Belle Époque watering hole. The Paris-inspired identity continues with this new-season collaboration that fits the characters of both brands as contemporary bohemian with historic gravitas.
In keeping with fashion’s seasonal spirit, the scent-based cocktails will be served for only two months until late March. The artisanal nature of a couturier such as Givenchy is echoed in Café Royal’s description of the new drink series as having come ‘from the fashion studios to the perfumers’ lab to the mixologist’s bar – from exquisite fabrics to precious ingredients’. The drinks have names such as Néroli Originel, Chypre Caresse and Ambre Tigré.
The idea is reminiscent of the Fragrances bar at the Ritz-Carlton, Berlin, another chic hotel cocktail bar that collaborates with perfumiers to serve drinks that merge flavour and fragrance. Learn more about the vogue for synaesthetic experiences in our Sensory Splurge microtrend or focus in-depth on one example by reading our Innovate about Le Cinéma Olfactif.