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Parfums Givenchy Cocktails at The Green Room, Hotel Cafe Royal, London

Parfums Givenchy Cocktails at The Green Room, Hotel Cafe Royal, London

Penhaligon's

Preview: Olfactive Menus

By Victoria Buchanan 26 : 05 : 2015 Fragrance : Scent : Beauty

Global – In a preview of this week’s microtrend we explore how the worlds of fragrance and hospitality are colliding.

Brands are exploiting the five senses, taking consumers on a multi-sensory journey to create their perfect cocktail

Hospitality venues including Hotel Café Royal, the Highline bar and the Ritz-Carlton Berlin have recently collaborated with fragrance brands to inspire their cocktails. ‘We want our guests not only to enjoy their drinks, but to experience them,’ says Arnd Heissen, Fragrances bar manager and mixologist. ‘Our new bar doesn’t only appeal to the nose and palate, but also to the eye, the ear and our natural play instinct.’

The Big Picture: Read Olfactive Menus to discover more about cocktails crafted with collaboration in mind.

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