Fragrance Lab

09 : 05 : 2014 Fragrance Lab : Selfridges : The Future Laboratory

In a corner of Selfridges, an experiment was carried out to uncover the future of retail. The Fragrance Lab, which happened in the department store’s prestigious Concept Store, was so successful with consumers and retailers alike, that it won Retail Week’s prestigious Interior of the Year award, along with Best Pop up/VM Solution of the Year.

Fragrance Lab

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