Preview: The Principals

27 : 05 : 2015 The Principals : Immersive Architecture : New York

New York – In this week’s Portfolio, we profile multidisciplinary studio The Principals.

  • The studio creates immersive projects that generate experiences beyond the physical
  • The practice was founded with the goal of uniting architecture, fabrication and industrial design
Anagraham Pavillion by The Principals, New York Anagraham Pavillion by The Principals, New York
Ancient Chaos by The Principals, New York Ancient Chaos by The Principals, New York
Dynamic Snactuary by The Principals, New York Dynamic Snactuary by The Principals, New York

Working in collaboration with brands such as Everlane, the Museum of Modern Art (MoMA) and Ford, The Principals design everything from products and store interiors to responsive light installations. ‘Our bodies are a subjective form of architecture and the built environment is an objective form… When you connect these worlds – your body and your surroundings – a third form of architecture emerges,’ co-founder Drew Seskunas tells LS:N Global.

The Big Picture: Although frequently using technology and electronic components, the focus of The Principals is to engage the viewer and create memorable sensory responses.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more