Perfume, sir? will display a variety of design products and installations, and hold a series of workshops and dinners – all inspired by Poivre 23, an avant-garde pepper-scented fragrance by French perfumers Le Labo and Nathalie Lorson.
‘Why pepper? Because it’s the spice of all spices, widely used in perfumery, and we wanted pepper to finally get the limelight it deserves,’ says the DesignMarketo team.
The exhibition will explore the ubiquitous spice not only through its smell, but using all five senses for a broader understanding of pepper. This is an example of our Synaesthetic Selling microtrend, which shows how brands use different senses to engage consumers. For more innovative exhibitions, look out for our coverage of the London Design Festival, which takes place on 14–22 September.