The E-motional Economy: An introduction

03.03.2016 The E-motional Economy : Emotions : Kasia Maciejowska
Introduction to E-motional Economy by Kasia Maciejowska

London – Introducing The E-motional Economy, the third macrotrend from our forthcoming Spring/Summer 2016 Trend Briefing.

Historically, it has been the considered view that brands use six key emotional building blocks to engage consumers. But increasingly, brands are exploring more complex compound, and often conflicting, emotions such as melancholy tinged with optimism, that are part of being human.

Companies are beginning to create campaigns with greater emotional depth, facilitated by innovations in technology such as virtual reality. Emotional data, gathered by software companies including Realeyes, will also become an important and revealing measure of engagement.

The Big Picture

Emotional impact beyond the dynamics of happy or sad should now be an essential aspect of any brand that wants to thrive. Find out more about our Spring/Summer 2016 Trend Briefing here, or speak to your account manager.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more