Network Evening 2016: Backlash Culture

Last night, LS:N Global hosted members and guest speakers at our Elder Street headquarters for an evening of marketing, strategy and cultural insights to kick-start Backlash Culture, our forthcoming Spring/Summer Trend Briefing.

We welcomed Thomas Gorton, editor of Dazed Digital, who spoke about what matters to today’s teens and the ways in which digital media is adapting to a visual-first generation.

Emma Rose Hurst, senior strategist at Brand Union, explained the success behind divisive campaigns such as Protein World’s Are You Beach Body Ready? and the need for brands to stick up for themselves on social media.

Mihkel Jäätma, CEO of Realeyes, a start-up that tracks people’s facial reactions, told members about the growing business of emotion-tracking and its applications in the worlds of market research and advertising.

Department Store for the Mind marketing director Jo Lavender explained how mindfulness can play a part in the retail experience and how the store’s decision to enable customers to browse by mood works in practice.

Last, but by no means least, we welcomed Ivor Williams, co-founder of the Cove app, who spoke about the liberating power of social media and online networks. His app enables users to process their emotions using music and a charming interface.