How to: Showroom

09 : 04 : 2013 Showrooming : Bricks-and-mortar : MasterCard

UK, US – Retailers are realising that showrooming is not the enemy. Bargain-driven consumers are increasingly researching purchases in-store before buying online, and retailers will be at a disadvantage if they don’t capitalise on this shift in shopping behaviour.

How to: Showroom

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