London – Cycling brand Rapha has launched Mondial, a biannual magazine celebrating cycling culture from a fresh perspective.
After selling the rights to its first magazine, Rouleur, back in 2012, the company has been working on new project Mondial, which it hopes will bring the sport to a wider audience.
‘Our ambition for the magazine is to broaden the horizons of what road cycling is and what the sport can be,’ says Simon Mottram, co-founder of Rapha, describing cycling not just a sport, but as ‘a lens through which to view the world’.
Produced in-house under art director Jack Saunders and featuring photography from Andrew Telling, Mondial’s first edition includes an interview with celebrated Danish architect Jan Gehl on how to build a cycle-centred metropolis, and principal Rapha photographer Ben Ingham’s exploration of everyday life in Japan.
The Big Picture: As physical books and publications undergo a renaissance, brands like Airbnb are launching their own magazines to shed light on the wider cultural context of their communities.