Style of our youth

20 : 07 : 2016 Nike Lab : Kim Jones : Sportswear

Global – Designer Kim Jones and NikeLab have collaborated on a new range of lightweight sportswear.

  • The NikeLab and Kim Jones capsule collection will be available from July through NikeLab’s website
  • The collaboration is the third by NikeLab this summer, after Riccardo Tisci and Olivier Rousteing
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global

Louis Vuitton’s artistic director of menswear Kim Jones is a self-confessed trainer addict. In a recent interview, the designer admitted to owning between 500 and 600 pairs of Nike trainers, which he has been collecting since he was a teenager.

Thanks to the growing trend for luxury fashion and streetwear collaborations, Jones was recently invited to collaborate on a new range, inspired by the products he obsessed over as a youth.

‘I thought: ‘What would these Nike items that I loved when I was a teenager be in 2016?’ That was a nice way of looking at it. It was important to add some personality,’ Jones told iD magazine.

The result is a collection of functional, lightweight sportswear, including windbreaker jackets, shorts and a pair of trainers featuring fluorescent tones that reference the colour palettes of early Air Max shoes.

The Big Picture

The luxury lifestyle sub-category looks likely to grow after Under Armour announced fashion designer Tim Coppens as its executive creative director. There is a perceptible feeling of change in the sportswear and lifestyle industries that started with the rise of the Athleisure movement.

Discover More Daily Signals
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
Bara brings Welsh flavours to South London

Daily Signals

Bara brings Welsh flavours to South London

Bara is London’s first café dedicated to Welsh cuisine, opening in February 2026 in Peckham, southeast London.
Food : Hospitality : Cuisine
Stat: Silent mental health crisis among women over 50

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...
Generation X : Women's Health : Mental Health
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN