Style of our youth

20 : 07 : 2016 Nike Lab : Kim Jones : Sportswear

Global – Designer Kim Jones and NikeLab have collaborated on a new range of lightweight sportswear.

  • The NikeLab and Kim Jones capsule collection will be available from July through NikeLab’s website
  • The collaboration is the third by NikeLab this summer, after Riccardo Tisci and Olivier Rousteing
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global
NikeLab and Kim Jones, Global NikeLab and Kim Jones, Global

Louis Vuitton’s artistic director of menswear Kim Jones is a self-confessed trainer addict. In a recent interview, the designer admitted to owning between 500 and 600 pairs of Nike trainers, which he has been collecting since he was a teenager.

Thanks to the growing trend for luxury fashion and streetwear collaborations, Jones was recently invited to collaborate on a new range, inspired by the products he obsessed over as a youth.

‘I thought: ‘What would these Nike items that I loved when I was a teenager be in 2016?’ That was a nice way of looking at it. It was important to add some personality,’ Jones told iD magazine.

The result is a collection of functional, lightweight sportswear, including windbreaker jackets, shorts and a pair of trainers featuring fluorescent tones that reference the colour palettes of early Air Max shoes.

The Big Picture

The luxury lifestyle sub-category looks likely to grow after Under Armour announced fashion designer Tim Coppens as its executive creative director. There is a perceptible feeling of change in the sportswear and lifestyle industries that started with the rise of the Athleisure movement.

Discover More Daily Signals
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
How Spotify’s book strategy signals the return of intellectual culture

Daily Signals

How Spotify’s book strategy signals the return of intellectual culture

Audio streaming app Spotify is deepening its push into publishing with two updates designed to make reading more fluid across formats.
Spotify : Books : Technology
Stat: Why skill investment is lagging behind AI ambition in the workplace

Daily Signals

Stat: Why skill investment is lagging behind AI ambition in the workplace

Almost three-quarters (74%) of businesses say they are prioritising investment in technology, data and platforms over spending on workforce develop...
Technology : AI : Statistic
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN