Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak
Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak clothing, London

Ready for anything

17 : 11 : 2015 Vollebak : Sportswear : Parasympathetic Nervous System

London – Sportswear brand Vollebak’s clothing prepares and trains the body to deal with high pressure and potentially life-threatening situations.

  • Vollebak, named from the Flemish for ‘all out’, is built for athletes working at the peak of their powers
  • Under intense physiological and psychological pressure small margins can be the difference between life and death

The Baker Miller Pink Hoodie, named after a specific shade of pink proved to have a calming effect, is designed help the wearer relax before and after sport. The zip-up hoodie covers the entire face, flooding the wearer’s vision with pink, and even comes with its own soundtrack of pink noise designed to lower the heart rate. Asymmetric pockets have been thoughtfully positioned to minimise movement and limit oxygen consumption.

The Condition Black Jacket, named after a military term for life and death situations, is designed to enhance the wearer’s chances of survival should anything go awry. Made from elastic material coated in Ceraspace, highly resistant to abrasion, the jacket is capable of surviving falls of 120kmph down rock, according to Vollebak.

The Big Picture

Designed to engage the parasympathetic nervous system to relax the wearer and the sympathetic nervous system to keep him or her alive, Vollebak is a striking example of Optimisation that helps people to get the most from their bodies.

Discover More Daily Signals
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
Why Estonia’s newest luxury wellness destination is designed around five seasons

Daily Signals

Why Estonia’s newest luxury wellness destination is designed around five seasons

Eha, a new wellness destination, is set to open in summer 2026 on Estonia’s Hiiumaa Island, a UNESCO-protected biosphere reserve in the Baltic Sea.
Luxury : Travel : Health & Wellness
Stat: Gen Z’s career commitment now averages less than two years

Daily Signals

Stat: Gen Z’s career commitment now averages less than two years

Short job stints and sudden exits are becoming standard for Gen Z workers, according to a new US survey by Gateway Commercial Finance, highlighting...
Work : Statistic : Gen Z
Boots and Anya Hindmarch bring everyday joy to the bathroom

Daily Signals

Boots and Anya Hindmarch bring everyday joy to the bathroom

Anya Hindmarch has partnered with Boots on a limited-time beauty concept store on Pont Street in London and co-created a whimsical essentials range.
Beauty : Retail : Collaboration
Heinz redesigns packaging for mess-free eating on the move

Daily Signals

Heinz redesigns packaging for mess-free eating on the move

The Heinz Dipper is a carton for fries with a built-in ketchup compartment, designed to reduce spills and make condiments easier to use outside of ...
Food : Design : Packaging
Stat: Gen Z rethink drinking as Dry January gains momentum

Daily Signals

Stat: Gen Z rethink drinking as Dry January gains momentum

Gen Z may not fit the stereotype of a sober generation, but many are re-assessing their relationship with alcohol.
Drink : Gen Z : Statistic
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN