Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak
Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak clothing, London

Ready for anything

17 : 11 : 2015 Vollebak : Sportswear : Parasympathetic Nervous System

London – Sportswear brand Vollebak’s clothing prepares and trains the body to deal with high pressure and potentially life-threatening situations.

  • Vollebak, named from the Flemish for ‘all out’, is built for athletes working at the peak of their powers
  • Under intense physiological and psychological pressure small margins can be the difference between life and death

The Baker Miller Pink Hoodie, named after a specific shade of pink proved to have a calming effect, is designed help the wearer relax before and after sport. The zip-up hoodie covers the entire face, flooding the wearer’s vision with pink, and even comes with its own soundtrack of pink noise designed to lower the heart rate. Asymmetric pockets have been thoughtfully positioned to minimise movement and limit oxygen consumption.

The Condition Black Jacket, named after a military term for life and death situations, is designed to enhance the wearer’s chances of survival should anything go awry. Made from elastic material coated in Ceraspace, highly resistant to abrasion, the jacket is capable of surviving falls of 120kmph down rock, according to Vollebak.

The Big Picture

Designed to engage the parasympathetic nervous system to relax the wearer and the sympathetic nervous system to keep him or her alive, Vollebak is a striking example of Optimisation that helps people to get the most from their bodies.

Discover More Daily Signals
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN