Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak
Vollebak clothing, London Vollebak clothing, London
Vollebak clothing, London Vollebak clothing, London

Ready for anything

17 : 11 : 2015 Vollebak : Sportswear : Parasympathetic Nervous System

London – Sportswear brand Vollebak’s clothing prepares and trains the body to deal with high pressure and potentially life-threatening situations.

  • Vollebak, named from the Flemish for ‘all out’, is built for athletes working at the peak of their powers
  • Under intense physiological and psychological pressure small margins can be the difference between life and death

The Baker Miller Pink Hoodie, named after a specific shade of pink proved to have a calming effect, is designed help the wearer relax before and after sport. The zip-up hoodie covers the entire face, flooding the wearer’s vision with pink, and even comes with its own soundtrack of pink noise designed to lower the heart rate. Asymmetric pockets have been thoughtfully positioned to minimise movement and limit oxygen consumption.

The Condition Black Jacket, named after a military term for life and death situations, is designed to enhance the wearer’s chances of survival should anything go awry. Made from elastic material coated in Ceraspace, highly resistant to abrasion, the jacket is capable of surviving falls of 120kmph down rock, according to Vollebak.

The Big Picture

Designed to engage the parasympathetic nervous system to relax the wearer and the sympathetic nervous system to keep him or her alive, Vollebak is a striking example of Optimisation that helps people to get the most from their bodies.

Discover More Daily Signals
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

Daily Signals

Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

At the Business Design Centre in London, industry professionals gathered for this year’s edition of Live: Retail Week x The Grocer, an event aimed ...
Global Events : Retail : Community
Stat: America enters its unretirement era

Daily Signals

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.
Work : Retirement : Statistic
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN