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ZNE Hoodie by Adidas, Global

ZNE Hoodie by Adidas, Global

ZNE Hoodie by Adidas, Global

ZNE Hoodie by Adidas, Global

Head in the game

By Rhiannon McGregor 07 : 11 : 2016 Adidas : Zero Negative Energy : #FindFocus

US – Adidas has developed a hoodie that is designed to help athletes to stay focused.

The Zero Negative Energy (ZNE) hoodie blocks out external distractions
The packaging, designed by Colt, reflects the soundproof nature of the clothing

The ZNE hoodie, part of the Adidas Athletics collection, is made from heavyweight fabric and features an oversized hood to reduce visual distractions and accommodate over-ear headphones to help athletes to prepare and #findfocus.

The high-quality black-and-white hoodie has a comfortable, luxury feel and is packaged in a specially made foam box that is designed to reflect the soundproof properties of the clothing.

‘We designed the Adidas ZNE hoodie to enable athletes from all sports to tune in to their pre-game strategies and personal rituals,’ Michael Krapohl, senior global product manager at Adidas, told Soccer Bible. ‘A lack of focus can be the difference between winning or losing.’

The Big Picture

Psychology-focused sportswear, once the province of niche brands such as Vollebak, is entering the mainstream.

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