REI

REI Co-op expands Opt Outside initiative with free summer events

News

REI Co-op expands Opt Outside initiative with free summer events

Specialist outdoor retailer REI Co-op is reinforcing its Opt Outside commitment by offering more than 300 free classes and day tours nationwide on ...
Sports & Leisure : Retail : Health & Wellness
This Black Friday, REI will invest in health research

News

This Black Friday, REI will invest in health research

In addition to the closing all of its stores on Black Friday, the outdoor retailer will fund a study that aims to show the link between nature and ...
Wellness : Culture : Advertising
REI encourages city-dwellers to get outdoors

News

REI encourages city-dwellers to get outdoors

US – Outdoor retailer REI is continuing its effort to reconnect urban citizens with nature by announcing its investment of more than £455,000 ($603...
Outside : Recreation : Recreational Equipment Inc.
A Black Friday special covering the launch of the retail holiday season

News

A Black Friday special covering the launch of the retail holiday season

In today’s Black Friday special: REI continues to encourage exploration, ModCloth gives back to the community and consumers suffer discount fatigue.
Retail : Black Friday : Civic Brands
Black Friday Alfresco

News

Black Friday Alfresco

US – Outdoor clothing company Recreational Equipment Inc (REI) is to encourage people to venture outside on Black Friday.
Brandstanding : REI : Recreational Equipment Inc.
Cannes Lions International Festival of Creativity 2016: Part 2

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.
Advertising : Creativity : Digital
Backlash Brands

Macro Trends

Backlash Brands

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...
Backlash Brands : Controversy-courting : Righteous Retail
Preview: Righteous Retail

News

Preview: Righteous Retail

Global – This holiday season, retailers are urging shoppers to be more thoughtful in their consumption.
Righteous Retail : Black Friday : REI
Righteous Retail

Micro Trends

Righteous Retail

In defiance of Black Friday pandemonium, some retailers are withdrawing discounts and urging consumers to be more thoughtful in their consumption.
Black Friday : Discounting : Zady
Opt-out retail

News

Opt-out retail

Seattle – Outdoorwear brand REI is to close its stores for Black Friday with the hashtag #OptOutside.
Retail : Brandstanding : REI
Playing catch-up on consumers' expectations

Big Ideas

Playing catch-up on consumers' expectations

Playing catch-up on consumers’ expectations
Experience : True Urban Park : Colour
Fashion brands set green pace with Eco Index

Big Ideas

Fashion brands set green pace with Eco Index

Fashion brands set green pace with Eco Index
Nike : Adidas : Outdoor Retailer Expo
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