London – Design studio Omse has unveiled a new visual identity that rebrands Hackney Church as a ‘cathedral of creativity’.
To update the church’s aesthetics, the studio opted for a black, orange and white palette for signage and future ‘church merch'. The new logo takes inspiration from its stained glass windows and acts as an adaptable motif designed to fit the church’s various uses, which include a place of worship, a gig venue and a brewery. The campaign also features local residents who use the church for religious and non-religious purposes.
‘It became clear early on that Hackney Church wasn’t like any other church,’ explains James Kape, creative director at Omse. He added that the rebranding ‘needed to work for occasions ranging from formal and sobering to joyous and celebratory’.
In this way, the rebranding is designed to modernise religion and religious spaces. Discover more on this by exploring how creatives are re-imagining Christianity for Young Believers.