US – Reebok has just announced the launch of a new material known as Flexweave, which will be incorporated into its shoe designs from spring this year. Created from chenille yarn, the fabric is woven to create a figure of eight design, which lends the material a lightweight, durable and breathable quality.
While the material is similar to Nike’s Flyknit, Reebok has collaborated with three design studios from around the world to unlock the full potential of Flexweave beyond just shoe design. Joe Doucet X Partners in New York used Flexweave to create a glove that holds ‘different properties across its surface’, Odd Matter design studio in Rotterdam created an active seat that was both ‘light yet soft’ and Modla design house in London exploited its permeable properties to create a cycling mask.
Initiatives such as The Liquid Factory, which it founded in late 2016, alongside material innovations like Flexweave, are helping to establish the brand as a scientific pioneer and positioning Reebok as more than just a shoe manufacturer.