New Masculinity
An exploration of what it means to be masculine in an increasingly genderless future.
Creative practitioners are advocating a highly decorative and embellished style that is free from restrictive male stereotypes.
Arman Motlagh on how new attitudes to masculinity are creating fresh opportunities for fashion brands and retailers.
Louis Vuitton has dedicated its new range, Les Parfums, to men.
Most Recent
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Why retail programming will outshine product:
A new template is emerging for a successful shopping experience, and it has...
2
How these influencers are changing the narrative on ageing:
With 68% of consumers aged over 65 believing that advertisements typecast...
3
Emerging Youth: South Africa:
Amid high unemployment rates, South Africa’s restless youth population are...
4
Solar-powered rooftop gardens could be the next-generation community farms:
Solar designer Marjan van Aubel imagines how in the cities of the future, we...
5
Four key themes from Web Summit 2018:
At this year's Web Summit, loneliness emerged as the next frontier in health...
6
The post-subculture movement of South Africa’s teens:
Jamal Nxedlana, creative director of Johannesburg-based youth intelligence...
7
Conscious Play:
With people now acutely aware of the impact of their consumption on the...
8
Neil Grimmer on how to make personalised nutrition accessible:
The founder of Habit believes brands must not cut costs at the scientific...
9
Bullying Backlash:
With cyberbullying becoming an epidemic, brands are empowering...
10
Blockchain biology:
Blockchain-based services are empowering consumers not only to...
11
Anxiety Rebellion:
Instead of numbing their anxiety with substances or indulging in other...
12
How Amos Rex is driving the future of art museums:
Rehoused in a neglected Helsinki pavilion, Amos Rex is described as the...
13
Video games are an untapped opportunity for brands:
As the physical and digital worlds continue to blur, brands have an...
14
Displaced Drinks:
As climate change affects where ingredients are grown and consumers demand...
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