An exploration of what it means to be masculine in an increasingly genderless future.
Nine British men debate the changing face of masculinity in our insightful new film collaboration with director IGGYLDN.
Shifting attitudes among parents are driving a movement for boys’ toys that inspire emotional intelligence above raucous play.
Brands are defying stereotypes by demonstrating a more intimate approach to modern male identity that avoids...
Players and developers are exploring gaming’s potential to build positive, meaningful relationships between boys and men.
Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be...
With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only...
Darren Barber, founder of Barber’s Gym and Boulder Club, discusses the changing attitudes to physical strength and masculinity.
The co-founder of parenting website Fatherly discusses the act of becoming a dad, the value in video content and how to navigate the...
With men still portrayed by advertisers as overwhelmingly slim, tall and muscular, there is an increasing desire to see new...
New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.
Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national pride and changing notions...
Testosterone-centric gym culture is increasingly
out of step with a new generation of men who want to become physically and
Bravado and competitiveness are becoming outdated traits in the workplace, as businesses turn their attention to improving male...
Businesses have a key role to play in redefining what it means to be a man in the #metoo era.
In a world of toxic masculinity, a softer, more delicate and visibly feminine way to be a man is gaining prominence in East Asia and the...
The genderless children’s clothing sector has typically featured girls borrowing from the boys. Now, brands and organisations are...
A new awareness is emerging of the need for media and brands to provide examples of manhood that go beyond restrictive and...
Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address...
The teenagers redefining masculinity through streetwear, meme culture and fresh representations of heritage and identity.
A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.
It is vital for future clothing design to subvert and confront perceptions of maleness, writes brand consultant Ross Wilson.
New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.
In his work, the artist and film-maker examines uncertain definitions of masculinity.
Historically, race and gender have been the most
divisive markers of identity. And while they are a foundation of mainstream
Montreal – DELETE is an interactive exhibition designed to teach 8–12-year-olds about the vulnerability of their personal data.
The BRIGHT BMBR is a jacket that has both a physical and digital identity.
At a time of great political turmoil, new digital tools are changing the nature of citizenship.
Snapchat-funded online magazine Real Life is a platform that focuses on the interaction between society, social media
New York – Transitions: Migration and Travel is a new exhibition that explores identity and belonging in the age of transient living.
Austin – Fewer than half of US teenagers identify as exclusively heterosexual, according to a new survey.
The growing debate around
non-binary identities outlined in our Neutral Culture macrotrend is fuelling
the rise of an inclusive, gender-neutral aesthetic.
The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional
dichotomy of feminine versus masculine and inventing a
gender-neutral language of sensuality.
Digital art studio FIELD and typography company Monotype have created three digital installations that examine themes
of language, space and the craft of creating new fonts.
Selfridges is the first major UK retailer to adopt the Agender trend as its own with an inspiring range of gender-neutral concessions across its stores.