FITCoin by Chaotic Moon, US FITCoin by Chaotic Moon, US
Magic Hour by Peak Performance, Sweden Magic Hour by Peak Performance, Sweden
Reebok ZPump Fusion campaign by Innored digital agency, South Korea Reebok ZPump Fusion campaign by Innored digital agency, South Korea
Reebok ZPump Fusion campaign by Innored digital agency, South Korea Reebok ZPump Fusion campaign by Innored digital agency, South Korea

Preview: Perspiration Power

01 : 06 : 2015 Motivation : Marketing : Fitness

Global – This week’s microtrend looks at fitness brands helping customers to push their limits.

  • A new breed of motivational marketing is taking people out of their comfort zones 
  • Rewards get real, with cryptocurrency playing a big part in the future of wearables

Whether it’s Reebok’s Subway Pump Battle or Chaotic Moon’s Fitcoin, fitness fanatics are receiving more for their efforts than just a better physique. Fitness brands are incentivising consumers to discover new locations, shake off their sedentary lifestyles and adopt wearable technology that will help them to see the physical benefits of working out in ways they might not have expected.

The Big Picture: For more on the ways your brand can make rewards interesting, read our Perspiration Power microtrend.

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