Preview: Perspiration Power

Whether it’s Reebok’s Subway Pump Battle or Chaotic Moon’s Fitcoin, fitness fanatics are receiving more for their efforts than just a better physique. Fitness brands are incentivising consumers to discover new locations, shake off their sedentary lifestyles and adopt wearable technology that will help them to see the physical benefits of working out in ways they might not have expected.

The Big Picture: For more on the ways your brand can make rewards interesting, read our Perspiration Power microtrend.