Preview: Fast Fabrication

06 : 03 : 2017 Automated : Reebok : Manufacturing

Global – A burgeoning revolution in robotics is enabling apparel and footwear brands to use automation in unprecedented ways.

  • In the US, up to 45% of the activities workers are paid to perform can be automated by adapting available technologies, according to McKinsey
  • The rise of automation is driving innovation in materials and product performance, and eliminating unethical working practices
The Liquid Factory by Reebok, US The Liquid Factory by Reebok, US
The Liquid Factory by Reebok, US The Liquid Factory by Reebok, US
SewBo, US SewBo, US
Speedfactory by Adidas, Germany Speedfactory by Adidas, Germany

To some, the widespread adoption of automated systems in fashion is inevitable and should be welcomed if it helps to eliminate unethical working practices. ‘The industry has proven time and time again that it is unable to be responsible,’ Jonathan Zornow, inventor and founder of robotic sewing machine SewBo, tells LS:N Global.

From an environmental standpoint, automated machinery is often a more sustainable option than manual labour, as its higher level of precision and accuracy ensures less fabric is wasted. Adidas’ Speedfactory uses locally sourced raw materials such as plastic, fibres and adhesives, which are machine-knitted and bonded together to create new fabrics and products.

The Big Picture

Read our Fast Fabrication microtrend to learn more about the impact of automation on the fashion and footwear sectors.

Discover More Daily Signals
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN