Preview: Fast Fabrication

06 : 03 : 2017 Automated : Reebok : Manufacturing

Global – A burgeoning revolution in robotics is enabling apparel and footwear brands to use automation in unprecedented ways.

  • In the US, up to 45% of the activities workers are paid to perform can be automated by adapting available technologies, according to McKinsey
  • The rise of automation is driving innovation in materials and product performance, and eliminating unethical working practices
The Liquid Factory by Reebok, US The Liquid Factory by Reebok, US
The Liquid Factory by Reebok, US The Liquid Factory by Reebok, US
SewBo, US SewBo, US
Speedfactory by Adidas, Germany Speedfactory by Adidas, Germany

To some, the widespread adoption of automated systems in fashion is inevitable and should be welcomed if it helps to eliminate unethical working practices. ‘The industry has proven time and time again that it is unable to be responsible,’ Jonathan Zornow, inventor and founder of robotic sewing machine SewBo, tells LS:N Global.

From an environmental standpoint, automated machinery is often a more sustainable option than manual labour, as its higher level of precision and accuracy ensures less fabric is wasted. Adidas’ Speedfactory uses locally sourced raw materials such as plastic, fibres and adhesives, which are machine-knitted and bonded together to create new fabrics and products.

The Big Picture

Read our Fast Fabrication microtrend to learn more about the impact of automation on the fashion and footwear sectors.

Discover More Daily Signals
L’Oréal shines a light on next-generation beauty tech at CES

Daily Signals

L’Oréal shines a light on next-generation beauty tech at CES

At The Consumer Electronic Show (CES) 2026 in Las Vegas, multinational beauty brand L’Oréal unveiled two light-powered beauty innovations
Beauty : Technology : CES
Foresight Friday: Alice Crossley, senior foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Health & Wellness : Food & Drink : Foresight Friday
Stat: Auction house sales rebound due to collector items and private sales

Daily Signals

Stat: Auction house sales rebound due to collector items and private sales

After two years of decline, the global auction market showed renewed momentum in 2025, with Christie’s and Sotheby’s projecting higher revenue...
Luxury : Auctions : Statistic
Stat: How strength and longevity are reshaping 2026 fitness priorities

Daily Signals

Stat: How strength and longevity are reshaping 2026 fitness priorities

Strength training continues to dominate global wellness priorities, according to Life Time’s 2026 Wellness Survey. Some 42.3% of respondents to the...
Health : Fitness : Statistic
CES spotlights a new wave of intentional smartphones

Daily Signals

CES spotlights a new wave of intentional smartphones

At the Consumer Electronics Show in Las Vegas, smartphone innovation is shifting away from feature overload towards focus, control and intent. Two ...
Technology : Consumer Electronics Show : Global Events
Why Pharmaicy is selling synthetic drugs for AI

Daily Signals

Why Pharmaicy is selling synthetic drugs for AI

Start-up Pharmaicy is pushing the boundaries of machine intelligence with what it claims is the world’s first ‘marketplace for synthetic drugs for ...
Technology : Creativity : Psychedelics
Community Clothing makes a performance case for plastic-free sportswear

Daily Signals

Community Clothing makes a performance case for plastic-free sportswear

British social enterprise and clothing brand Community Clothing has introduced Organic Athletic, a 100% plastic-free sportswear range made using pl...
Sports : Fashion : Sustainability
Why climate change could erase Europe’s Alps glaciers by 2100

Daily Signals

Why climate change could erase Europe’s Alps glaciers by 2100

Europe’s Alps are on course to lose nearly all (97%) of their glaciers by the end of the century, highlighting how climate change is redefining som...
Environment : Sustainability : Travel
Stat: Young women drive surge in US emigration intent

Daily Signals

Stat: Young women drive surge in US emigration intent

New polling by American multinational analytics and advisory company Gallup finds that as many as one in five American citizens would like to leave...
Society : Emigration : Urban Migration
 Sleevenote taps into demand for distraction-free tech

Daily Signals

Sleevenote taps into demand for distraction-free tech

Musician Tom Vek has launched Sleevenote, a compact touchscreen music player designed to restore a sense of ownership and intention to digital musi...
Media : Technology : Entertainment
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN