News 24.09.2019

Need to Know

Mobile living gets luxurious, an at-home device that uses algae to capture carbon, and why student loans aren’t the leading source of Millennial debt.

Reebok kits out Generation Z for the great outdoors

Reebok autumn/winter 2019 Trail Collection
Reebok autumn/winter 2019 Trail Collection
Reebok autumn/winter 2019 Trail Collection

US – The sports brand is tapping into the trend for outdoor activities with a collection of trainers and apparel for trekking.

Combining functionality with retro street style, the Reebok Classic Trail Pack includes unisex apparel such as jackets, hoodies and leggings. The line is accompanied by a campaign shot against a series of surrealistic backdrops and terrain, combining Generation Z’s digital aesthetic with the tactility of nature.

The brand has also put a spin on its classic trainers, updating a number of styles into hiking boots for the urban explorer. The new footwear range includes the runner Aztrek ’96 Adventure and aerodynamic Daytona DMX II, which uses cushioning technology to provide more comfortable hikes.

Tapping into our microtrend The Elevated Outdoors, Reebok is showing how Generation Z consumers are increasingly attracted to the primitive nature of activities such as hiking.

A sustainable camper van for luxury roaming

Living Vehicle Living Vehicle
Living Vehicle Living Vehicle

Santa Barbara – California-based Living Vehicle has designed a luxury trailer as a high-end yet sustainable answer to mobile living.

The net-zero, all-electric camper van is a complete redesign of the company's previous travel trailer, which sold out in early 2019. To this end, the updated design runs on an automotive-grade lithium battery system and solar power, and includes a number of luxury amenities such as a chef-inspired kitchen, spa bathroom and private home theatre. The redesign also forgoes all wood, with the chassis, frame, interior and exterior skin, subfloor and all cabinets all fashioned from 100% aluminium.

‘I have a vision that this vehicle can fully sustain life and be fully self-sufficient,’ says Matthew Hofmann, CEO of Living Vehicle. ‘That one day we can all travel around not bound by any one site, in a very freedom-driven life, where we get to choose where we want to live without a resource drain on our world. Our goal is zero energy in, zero waste out.’

In the age of Liberation Luxury, Living Vehicle demonstrates how high-end brands are seamlessly integrating into modern consumers’ more itinerant lives. For more on the future of mobility, explore our dedicated vertical.

This bioreactor uses algae to capture CO2

Austin – Hypergiant Industries has announced the launch of a green energy solution that uses algae to sequester carbon from homes and offices.

Intended for use in urban environments, the Eos Bioreactor is a personal appliance that uses AI to optimise algae growth and capture carbon, removing CO2 emissions from the air. As the 55-gallon device generates algae, its biomass can also be used to create fuel, oils, nutrient-rich food sources, fertilisers, plastics, cosmetics and more.

‘Our goal at Hypergiant Industries is to use the world’s best technologies to solve the world’s biggest problems. Excess carbon in our atmosphere is driving a number of massive catastrophes for our planet and pushing us to get off planet and colonise space,’ says Ben Lamm, Hypergiant Industries CEO and founder. ‘This device is one of our first efforts focused on fixing the planet we are on.’

As traditional energy grids buckle under the weight of demand for greener infrastructure, the Renewable Energy Market is growing.

Hypergiant Bioreactor

Stat: American Millennials are wrestling with debt

According to a new study by financial services company Northwestern Mutual, credit cards bills are the leading source of debt among American Millennials. The research found that US adults between 23 and 38 have an average of £22,535 ($28,000, €25,480) in personal debt.

According to Chantel Bonneau, a financial adviser with the firm, this is because Millennials are struggling to balance their lifestyle and their finances. ‘One issue that a lot of Millennials have is that they have not wanted to sacrifice their lifestyle, even though they have student loans or lower incomes,’ she tells CNBC. ‘That has left us in this spot where they’ve accumulated a significant amount of credit card debt.’

Our Millennial Money Market explores how fear of missing out (FOMO) continues to be a factor in this generation’s overspending. To see how brands can encourage healthier financial habits, read about the rise of digital Debt-protectors.

Previous News Articles
Cash App taps Timothée Chalamet for youth-friendly money talk

News

Cash App taps Timothée Chalamet for youth-friendly money talk

Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational...
Finance : Gen Z : Youth
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty : The Synthocene Era : Virtual Beauty
Stat: Southeast Asia is TikTok’s largest advertising audience

News

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.
Statistic : Stat : Southeast Asia
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN