UK – Launched by community nurse Andy Walton, Swirl is a new zine tackling the taboo of mental health.
With mental health problems increasingly prevalent, the publication offers straightforward self-help advice from industry professionals. To differentiate from traditional self-help publications, the zine re-imagines the visual identity often associated with mental health literature to empower those who struggle with motivation and concentration.
‘We wanted to empower and engage through striking communications that showed how mental health is a spectrum of thoughts, feelings and emotions, not the grey usually associated with the subject,’ says Andy Walton, founder of Swirl.
As we examine in our related market, brands need to rethink the messaging around mental health and explore how to provide people with better access to support.