Sweden

Swedish pharmacy chain introduces age restrictions on anti-ageing skincare

News

Swedish pharmacy chain introduces age restrictions on anti-ageing skincare

In response to children driving nearly half of skincare sales growth, Apotek Hjärtat, a prominent pharmacy chain in Sweden, has imposed age limits ...
Gen Z : Beauty : Health
Felix opens a climate-conscious grocery store

News

Felix opens a climate-conscious grocery store

Food brand Felix is tapping into shoppers’ eco-conscious behaviours with the opening of a new store that prices items based on their carbon footprint.
Eco-shopping : Climate Change : Food
Civic Ads

Micro Trends

Civic Ads

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.
Media : Advertising : Global
Sweden becomes the world’s largest restaurant

News

Sweden becomes the world’s largest restaurant

The country’s tourism board is working with Michelin-starred chefs to encourage visitors to cook a nine-course menu in the wild.
Travel : Food : Culture
European Parliament calls for easier product repairs

Big Ideas

European Parliament calls for easier product repairs

Global – The European Parliament is calling for measures to ensure longer product lifespans and make repairs easier.
Technology : Design : Digital
 Ikea offers start-ups a space to develop their ideas

Big Ideas

Ikea offers start-ups a space to develop their ideas

Sweden – The flatpack furniture brand has created an innovation incubator programme with the aim of collaborating with these brands in the future. ...
Retail : Technology : Workplace
Airbnb includes whole of Sweden in its listings

News

Airbnb includes whole of Sweden in its listings

Sweden ­– The project is part of a collaboration with communications company Visit Sweden.
Branding : Digital : Travel
Monki announces a new sustainability campaign

News

Monki announces a new sustainability campaign

Sweden – An accompanying campaign video highlights easy adjustments consumers can make to save energy and protect the environment.
Fashion : Retail : Sustainability
Acne Studios rebrands with a new streamlined collection

News

Acne Studios rebrands with a new streamlined collection

Tokyo – Acne Studios has relaunched its denim line as a minimalist collection.
Sweden : Anti-choice Architecture : Denim
Buzzword branding

News

Buzzword branding

Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.
Automotive : Advertising : The Sharing Economy
Lather up

News

Lather up

Stockholm – Detergent and shoe care brand Tangent GC is expanding its remit with its first line of organic soap.
Natural Ingredients : Tangent GC : Gen Neutral
Do-it-your-way stay

News

Do-it-your-way stay

Älmhult, Sweden – Ikea is flexing its muscles in the travel market with its newly renovated hotel.
Ikea : Home-tail : Sustainability
Call on mig

News

Call on mig

Sweden – Anyone with a burning question about Sweden can now call The Swedish Number and speak to a random Swedish citizen.
The Swedish Number : Swedish Tourist Association : Local Insights
Marcus Rothoff: Autonomous Driving

Viewpoints

Marcus Rothoff: Autonomous Driving

The project leader of Volvo’s Drive Me initiative on making cities compatible with autonomous vehicles.
Volvo : Marcus Rothoff : Gothenburg
Fishy business

News

Fishy business

Sweden – E-commerce payment brand Klarna has created Smoooth ads to promote its seamless payment services.
Klarna : E-motional Economy : E-commerce
Sharing is caring

News

Sharing is caring

Sweden – Visit Sweden and the Swedish Institute have launched a novel fashion concept designed to curb waste and encourage sharing.
Sweden : Visit Sweden : Swedish Institute
Pause for thought

News

Pause for thought

Malmö – Ustwo Nordics and Danish mental wellness company PauseAble have collaborated on a new app that invites people to pause in their life.
Calm Tech : Mindfulness : Ustwo Studio
Laser razor

Big Ideas

Laser razor

Global – Skarp is a technology start-up designed to revolutionise the way millions of people shave.
Skarp : Razor Blades : Grooming Products
Small-scale superstores

Big Ideas

Small-scale superstores

UK – Swedish furniture superstore chain Ikea will trial a number of small-format stores in the UK.
Ikea : Click And Collect : Omni Channel
Home that data built

News

Home that data built

Sweden – Property agency Hemnet has built a home from big data.
Hemnet : Tham & Videgård : House Of Clicks
Brush with nature

News

Brush with nature

Sweden – Band John Moose has pre-released its album via a smartphone app, making it free for anyone to listen to as long as they are away from civi...
John Moose : Pre-release : In The Woods
On the run

Big Ideas

On the run

Stockholm, Sweden – Spotify has announced the launch of Running, a new feature that regulates music based on a listener’s movements.
Sweden : Spotify : Running
High-street beauty

Big Ideas

High-street beauty

Sweden – H&M has announced plans to break into the beauty sector with fast ‘fashion for the face’.
H&M : Beauty : High Street
Moody marketing

News

Moody marketing

Sweden – Outerwear brand Stutterheim embraces emotions that brands would normally avoid.
Stutterheim : Melancholy : Sweden
Beautiful banking

News

Beautiful banking

Stockholm – Design studio Snask has achieved the impossible and made investment banking interesting.
Nordea Markets : Snask : Rebrand
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