Monki announces a new sustainability campaign
Monki Cares, Sweden

Monki announces a new sustainability campaign

Sweden – An accompanying campaign video highlights easy adjustments consumers can make to save energy and protect the environment.

Article/21243 59c
Monki Cares, Sweden

Sweden – An accompanying campaign video highlights easy adjustments consumers can make to save energy and protect the environment.

The tongue-in-cheek video, part of the brand’s Monki Cares campaign, depicts a series of models who call the fictional Lazy-Eco hotline for advice on how to ‘be more environmentally friendly’. An off-screen voice suggests a range of easy changes the callers can make such as washing their clothes at 30 rather than 60 degrees and freeze cleaning certain garments.

The brand recently announced its commitment to using 100%-recycled or sustainably sourced materials to produce its organic denim range by 2030, and has released a list of materials that it claims will not feature in its collections including fur, angora fibre, merino wool and materials derived from the rainforest.

Monki has also launched an in-store recycling service, which enables customers to donate old clothes and home textiles from any brand.

The Big Picture

  • In line with our New Consciousness design direction, brands are increasingly communicating sustainability through playful campaigns
  • Brands are highlighting their ethical and sustainability credentials rather than taking a heavy-handed approach to inspire people to recycle
Discover More News
Insight - Tesco to open 90s themed nightclub to celebrate Clubcard's 30th birthday

News

Insight - Tesco to open 90s themed nightclub to celebrate Clubcard's 30th birthday

Tesco : Tesco Clubcard : Tesco Nightclub
Stat: US consumers slow down on EV adoption

News

Stat: US consumers slow down on EV adoption

 AAA’s latest survey finds that only 16% of US drivers are likely to make an EV their next car – the lowest figure since 2019.
Stat : Statistic : Electric Vehicles
Rimowa and Vitra unite for aluminium storage collection

News

Rimowa and Vitra unite for aluminium storage collection

German luggage brand Rimowa and Swiss design house Vitra have launched a collaborative collection of anodised aluminium objects, including a wheele...
Rimowa : Vitra : Luggage
Tesco taps into 90s nostalgia with Clubcard-themed nightclub

News

Tesco taps into 90s nostalgia with Clubcard-themed nightclub

Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.
Tesco : Tesco Clubcard : Tesco Nightclub
Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

News

Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

On the penultimate day of Cannes Lions, a panel comprising Korean experts from music label Starship Entertainment, Publicis and Pepsico dived into ...
Global Events : Pop Culture & Media : Cannes Lions 2025
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Ice Cream : Ice-cream
Stat: Consumers shift loyalty to brands that absorb tariff costs

News

Stat: Consumers shift loyalty to brands that absorb tariff costs

As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies. 
Stat : Statistic : US Economy
 Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

News

Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

Day three of Cannes Lions 2025 featured panels on everything from Chinese social media to late-night tv and YouTube’s 20th anniversary.
Global Events : Pop Culture & Media : Beauty
Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

News

Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

Heineken 0.0 has been named an official partner of F1 The Movie, a collaboration with Apple Original Films and Warner Bros.
Heineken : Food And Drink : F1
Stat: Gen Z turn to social media before search engines

News

Stat: Gen Z turn to social media before search engines

Social media platforms are fast becoming the primary gateway to online discovery for younger consumers, according to Sprout Social’s latest Q2 2025...
Stat : Statistic : Social Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN