Pause App created by PauseAble and Utswo Studio, Malmö Pause App created by PauseAble and Utswo Studio, Malmö
Pause App created by PauseAble and Utswo Studio, Malmö Pause App created by PauseAble and Utswo Studio, Malmö
Pause App created by PauseAble and Utswo Studio, Malmö Pause App created by PauseAble and Utswo Studio, Malmö

Pause for thought

13 : 10 : 2015 Calm Tech : Mindfulness : Ustwo Studio

Malmö – Ustwo’s Nordic studio and Danish mental wellness company PauseAble have collaborated on an app that invites people to pause in their life.

  • The app works to induce users into a state of relaxation
  • It was inspired by the principles of Tai Chi and staying in the moment

The app, Pause, has a simple interface that begins with ambient music and a small amorphous shape floating on the screen. Users are asked to put their finger on the colourful blob, and as they drag it across the screen, it begins to swell in size, slowly filling the window. And at one point, the app asks you to close your eyes and continue to listen to the music – by this point you have reached the moment of focus and relaxation.

Although it may seem counter-intuitive to turn to technology for stress relief, ustwo and PauseAble believe the app proves otherwise. ‘Smartphones are often called out for increasing stress in our modern society, but we’re turning that assumption on its head,’ says Marcus Woxneryd, ustwo Nordics head of studio. ‘We can use technology to get similar results to the traditional principles of Tai Chi and mindfulness – but in minutes, rather than months or years of dedicated training.’

The Big Picture: Technology may seem to be an enabler of stress and anxiety, but it can also be the cure. For more, see our Calm Tech section of The Optimised Self macrotrend.

Discover More Daily Signals
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN