How can smaller brands enter the home assistant market?

27 : 06 : 2017 Technology : Digital : Advertising

Global – As such devices become more common, brands are exploring ways to reach new markets and demographics.

ElliQ by Intuition Robotics ElliQ by Intuition Robotics
Amazon Echo Show Amazon Echo Show
Google Home Google Home

Voice applications specialist VoiceLabs predicts that the number of voice-activated devices sold in 2017 will increase by more than 275%, from 6.5m units in 2016 to 24.5m. As the sector gains mainstream traction, it marks an important step in the evolution of the voice-activated home device with brands looking to expand their offer beyond Western Millennial consumers.

Although people are increasingly accustomed to living alongside these personal assistants, concerns around privacy remain as consumers welcome these artificially intelligent, hackable devices into their most intimate spaces and brands’ advertising campaigns lead to mixed results.

The Big Picture

  • Read our report on The Future of Voice Assistants to learn more about how brands are moving away from a one-size-fits-all approach and considering the specific budgets and needs of individual consumers
  • Artificial intelligence is taking its place within the household, providing not just functional but also emotional support. For more, see our Neo-kinship macrotrend
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