Anti-authenticity Marketing

Pinterest rebrands away from tech clichés News

Pinterest rebrands away from tech clichés:

26.05.2021 - The social media platform has been rebranded to focus on anti-authenticity amid a monotonous technology...
Tech : Anti-authenticity Marketing : Social Media Platform
Teen Ad-tivism Micro Trends

Teen Ad-tivism:

09.03.2021 - In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to...
Youth : Marketing : Technology
Middle Man Beauty Market Markets

Middle Man Beauty Market:

12.12.2019 - As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday...
New Masculinity : Beauty : Skincare
Nike's latest drop is only available on Craigslist News

Nike's latest drop is only available on Craigslist:

12.12.2018 - Streetwear fans buying Martine Rose and Nike must travel to a seller’s house in London in order to...
Fashion : Youth : Retail
Accessible Premium Micro Trends

Accessible Premium:

23.10.2017 - From taking the idea of the dollar store online to the rejection of big brands, retailers are...
Retail : Digital : The American Middle
Do printed publications really need augmented reality? Viewpoints

Do printed publications really need augmented reality?:

21.08.2017 - While adding augmented reality to print media might feel like a push away from tradition, is it doing...
Digital : Media : Technology
New SYOSS ad takes a fresh approach to haircare branding News

New SYOSS ad takes a fresh approach to haircare branding:

26.05.2017 - Switzerland – The film, The Thief, describes the commute as a stealer of time.
Beauty : Advertising : Branding
Milan Salone 2017: Colour legacy News

Milan Salone 2017: Colour legacy:

12.04.2017 - Milan – Israeli designer Naama Agassi examines cultural perceptions of colour throughout history.
Milan Salone 2017 : Product Design : Heritage
Creative caffeine News

Creative caffeine:

03.04.2017 - Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.
Coffee : Anti-authenticity Marketing : Branding
Youth Marketing Strategy summit 2017 Big Ideas

Youth Marketing Strategy summit 2017:

31.03.2017 - A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the...
​Generation Z : Youth Culture : Virtual Reality
That feeling when News

That feeling when:

22.03.2017 - Global – Gucci has launched #TFWGucci, a collaborative meme project based around its latest watch...
Gucci : Anti-authenticity Marketing : Social Media
Fair share News

Fair share:

06.02.2017 - Norway – Creative agency ANTI has created a mini-series for Coop that challenges consumers’ perceptions...
The Sharing Economy : Advertising : Coop
Fitness faux pas News

Fitness faux pas:

11.01.2017 - US – Samsung has introduced a new advertising campaign that reminds viewers that exercising is a weird...
Samsung : Fitness : Advertising
Multi-campaign concepts Big Ideas

Multi-campaign concepts:

11.01.2017 - Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365 : Prada : Branding
Christmas blues Big Ideas

Christmas blues:

16.12.2016 - UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.
MoneySavingExpert.com : Anti-authenticity Marketing : Christmas Adverts
Smells like teen spirit News

Smells like teen spirit:

14.11.2016 - Global – Harley Weir captures five women who define the complex characteristics of Chanel No 5.
Chanel : Anti-authenticity Marketing : The Fifth Sense
Obnoxious oenophile News

Obnoxious oenophile:

10.11.2016 - California – ONEHOPE introduces its fictional obnoxious vineyard owner to juxtapose the brand’s own...
Anti-authenticity Marketing : Ambivalent Ambassadors : Onehope
A healthy ritual News

A healthy ritual:

08.11.2016 - New York – Ritual is rebranding healthcare for women with an emphasis on transparency.
Anti-authenticity Marketing : Ritual : Healthcare
Luxury Network Evening 2016: Pia Stanchina News

Luxury Network Evening 2016: Pia Stanchina:

07.11.2016 - London – Luxury brands need to adopt a Silicon Valley-style mentality in order to resonate with today’s...
Pia Stanchina : Anti-authenticity Marketing : Future Girl Corp
Take stock News

Take stock:

18.10.2016 - US – To mark the death of traditional stock photography, Adobe Stock has created a clothing line campaign.
Adobe : Stock Photography : Anti-authenticity Marketing
Team Tango Big Ideas

Team Tango :

10.10.2016 - Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.

Anti-authenticity Marketing : Adidas : Dark Social
Google mobile News

Google mobile:

10.10.2016 - Global – Google is marketing its first branded phone by highlighting the company’s existing...
Anti-authenticity Marketing : Google Pixel : Google
Be a body News

Be a body:

27.09.2016 - Nashville – Elizabeth Suzann photographed all of its latest collection on women of all sizes.
Elizabeth Suzann : Plus Size : Anti-authenticity Marketing
LDF 2016: Shop Talk News

LDF 2016: Shop Talk:

22.09.2016 - London – It’s Nice That has designed a satirical window display for The Conran Shop that pokes fun at...
Buzzwords : LDF 2016 : Conran Store
Influencer Market Markets

Influencer Market:

17.08.2016 - Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and...
Influencer Market : Gen Viz : Anti-authenticity Marketing
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