Anti-Authenticity Marketing

Blend of old and new News

Blend of old and new:

28.03.2017 - Midleton, Ireland – Midleton Distillery’s new whiskey marks a departure from traditional...
Whiskey : Branding : Anti-Authenticity Marketing
Fuss-free coffee
Video
News

Fuss-free coffee:

28.02.2017 - UK – McDonald’s has launched a new campaign with an amusing take on hipster café culture.
McDonald's : Anti-Authenticity Marketing : Coffee
The 67% Project
Video
Design Directions

The 67% Project:

07.10.2016 - The 67% Project saw Refinery29 adjust their art direction to accurately represent US women's body...
Refinery29 : Body Positive : Real Talk
Behind the curtain
Video
News

Behind the curtain:

05.10.2016 - Paris – Before its first catwalk show by a female creative director, Dior celebrated the women behind...
Anti-Authenticity Marketing : Dior : Paris Fashion Week 2017
The Ordinary News

The Ordinary:

23.09.2016 - Toronto – Deciem has launched an affordable skincare range that contains premium skincare ingredients.
The Ordinary : DECIEM : Anti-Authenticity Marketing
Neo-nutrition
Video
Design Directions

Neo-nutrition:

25.08.2016 - Food branding and packaging is rejecting the popular visual cues of ‘organic’ and ‘artisanal’, and...
Food Packaging : Anti-Authenticity Marketing : GMO
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