LS:N Global

Anti-authenticity Marketing

Micro Trends

Accessible Premium:

23.10.2017 - From taking the idea of the dollar store online to the rejection of big brands, retailers are...

Do printed publications really need augmented reality?

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Opinion

Do printed publications really need augmented reality?:

21.08.2017 - While adding augmented reality to print media might feel like a push away from tradition, is it doing...

Digital : Media : Technology

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News

New SYOSS ad takes a fresh approach to haircare branding:

26.05.2017 - Switzerland – The film, The Thief, describes the commute as a stealer of time.

Beauty : Advertising : Branding

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Milan Salone 2017: Colour legacy:

12.04.2017 - Milan – Israeli designer Naama Agassi examines cultural perceptions of colour throughout history.

Milan Salone 2017 : Product Design : Heritage

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Creative caffeine:

03.04.2017 - Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.

Coffee : Anti-authenticity Marketing : Branding

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Big Ideas

Youth Marketing Strategy summit 2017:

31.03.2017 - A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the...

Generation Z : Youth Culture : Virtual Reality

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That feeling when:

22.03.2017 - Global – Gucci has launched #TFWGucci, a collaborative meme project based around its latest watch...

Gucci : Anti-authenticity Marketing : Social Media

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News

Fair share:

06.02.2017 - Norway – Creative agency ANTI has created a mini-series for Coop that challenges consumers’ perceptions...

The Sharing Economy : Advertising : Coop

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News

Fitness faux pas:

11.01.2017 - US – Samsung has introduced a new advertising campaign that reminds viewers that exercising is a weird...

Samsung : Fitness : Advertising

Big Ideas

Multi-campaign concepts:

11.01.2017 - Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.

Prada 365 : Prada : Branding

Big Ideas

Christmas blues:

16.12.2016 - UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.

MoneySavingExpert.com : Anti-authenticity Marketing : Christmas Adverts

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Smells like teen spirit:

14.11.2016 - Global – Harley Weir captures five women who define the complex characteristics of Chanel No 5.

Chanel : Anti-authenticity Marketing : The Fifth Sense

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News

Obnoxious oenophile:

10.11.2016 - California – ONEHOPE introduces its fictional obnoxious vineyard owner to juxtapose the brand’s own...

Anti-authenticity Marketing : Ambivalent Ambassadors : Onehope

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A healthy ritual:

08.11.2016 - New York – Ritual is rebranding healthcare for women with an emphasis on transparency.

Anti-authenticity Marketing : Ritual : Healthcare

Luxury Network Evening 2016: Pia Stanchina

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News

Luxury Network Evening 2016: Pia Stanchina:

07.11.2016 - London – Luxury brands need to adopt a Silicon Valley-style mentality in order to resonate with today’s...

Pia Stanchina : Anti-authenticity Marketing : Future Girl Corp

News

Take stock:

18.10.2016 - US – To mark the death of traditional stock photography, Adobe Stock has created a clothing line campaign.

Adobe : Stock Photography : Anti-authenticity Marketing

Big Ideas

Team Tango :

10.10.2016 - Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.

Anti-authenticity Marketing : Adidas : Dark Social

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News

Google mobile:

10.10.2016 - Global – Google is marketing its first branded phone by highlighting the company’s existing...

Anti-authenticity Marketing : Google Pixel : Google

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Be a body:

27.09.2016 - Nashville – Elizabeth Suzann photographed all of its latest collection on women of all sizes.

Elizabeth Suzann : Plus Size : Anti-authenticity Marketing

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LDF 2016: Shop Talk:

22.09.2016 - London – It’s Nice That has designed a satirical window display for The Conran Shop that pokes fun at...

Buzzwords : LDF 2016 : Conran Store

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Markets

Influencer Market:

17.08.2016 - Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and...

Influencer Market : Gen Viz : Anti-authenticity Marketing

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Hostel environment:

10.08.2016 - Reykjavik – Oddsson is a new hostel concept that combines budget and luxury travel accommodation.

ODDSSON : Anti-authenticity Marketing : Designer Bunks

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News

Style and substance:

29.07.2016 - London – Stella McCartney has released a tongue-in-cheek campaign for its winter 2016 collection that...

Anti-authenticity Marketing : Stella McCartney : Fashion Industry

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Just add coffee:

24.05.2016 - New York – Dairy brand Organic Valley has opened a pop-up milk bar that parodied artisanal coffee culture.

Anti-authenticity Marketing : Milking It : Coffee

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Markets

Branded Content Market: Part 1:

04.05.2016 - Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital...

Branded Content : Revelation Brands : Anti-authenticity Marketing