Calvin Klein

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Big Ideas

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Pioneers from the fashion and technology sectors gathered in New York to explore the tech-led trends shaping fashion innovation.

Luxury : Technology : Events

Brlo’s Drink Naked ad spoofs Calvin Klein’s viral campaign

News

Brlo’s Drink Naked ad spoofs Calvin Klein’s viral campaign

Craft beer maker Brlo is making waves with its humorous take on Calvin Klein’s viral ad campaign featuring actor Jeremy Allen White.

Food : Drink : Advertising

What if every day was Black Friday?

Viewpoints

What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?

Retail : Fashion : Digital

Beyond Product Placement

Micro Trends

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

Branding : Fashion : Media

New music video from The xx doubles as Calvin Klein ad

News

New music video from The xx doubles as Calvin Klein ad

Global – At almost seven minutes long, the short film features the brand’s products and models.

Advertising : Fashion : Media

Autumn/Winter 2017 Fashion Week: Part 1

Design Directions

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...

Autumn Winter 2017 : MM6 Maison Margiela : Subversive Luxury

Influencer Market

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

Influencer Market : Gen Viz : Anti-authenticity Marketing

Micro Trends

Neutral Beauty

The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.

Neutral Culture : Fragrance : Makeup

Branded Content Market: Part 1

Markets

Branded Content Market: Part 1

Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.

Branded Content : Revelation Brands : Anti-authenticity Marketing

Big Ideas

Black beauty

US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.

Essence : BeautyBox : Michelle Ebanks

News

Sexting sells

New York – Calvin Klein gets raunchy in its latest campaign, inspired by the controversial world of sexting.

Calvin Klein : Mother New York : Sexting

Interstellar sniffing

Big Ideas

Interstellar sniffing

Vernier, Switzerland – Perfumers are taking notes from the Rosetta space mission, adopting techniques used to sniff out the trail of a comet.

Givaudan : Perfumers : Rosetta Mission

eBay creates shoppable hub for global fashion weeks

Big Ideas

eBay creates shoppable hub for global fashion weeks

New York – E-commerce pioneer eBay was on hand at Mercedes-Benz New York Fashion Week with a physical hub for its new campaign to make street styl...

NYFW : EBay : Pinterest

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...

Lululemon : Yoga Class : Performance Wear

The Luxury Matrix Stage Two: Discernment and Worth

Markets

The Luxury Matrix Stage Two: Discernment and Worth

What we said: ‘At stage two, the customer uses his or her wealth to buy brands, products and services that enable them to articulate higher levels ...

Louis Vuitton : Harrods : Calvin Klein

Men's fashion week S/S 14

Design Directions

Men's fashion week S/S 14

In a departure from the confines of the suit, menswear collections for spring/summer 2014 presented a multi-functional male. Designers deepened the...

Alexander McQueen : Swearshirt : Tux

Markets

India

India, the second most populous country in the world, is a booming trillion-dollar economy. Its secret weapon is its young workforce. The median ag...

India : Euromonitor : Vertebrand

Fashion statement: Calvin Klein goes hyper-real

News

Fashion statement: Calvin Klein goes hyper-real

Fashion statement: Calvin Klein goes hyper-real

Engineering : Shepherd Laughlin : Spring

Micro Trends

Bruise Control

The Bruise make-up trend seems unusual on first encounters, yet in fact it reflects a mood that is permeating the current fashion collections. It h...

Bruising : Catwalk : Utilitarian

Daring Encounter: Scent campaign tells a story

News

Daring Encounter: Scent campaign tells a story

Daring Encounter: Scent campaign tells a story

Interactive : Autumn : Winter

Milan Menswear S/S 12

Design Directions

Milan Menswear S/S 12

Milan fashion week seemed to suggest that spring/summer 2012 will be a lively season for colour and print. This season, many designers took vintage...

Vintage : Print : Imperfect

Rubber soul: Calvin Klein sports a new look

News

Rubber soul: Calvin Klein sports a new look

Rubber soul: Calvin Klein sports a new look

Milan : Laser-Cut : 1990s

Luxury brands show fashion is child’s play

Big Ideas

Luxury brands show fashion is child’s play

Luxury brands show fashion is child’s play

Children's Collections : Gucci : Fendi

Beauty goes digital

Big Ideas

Beauty goes digital

Beauty goes digital

E-commerce : Procter & Gamble : Max Factor

Jeans scene: CK clinches uncensored look

News

Jeans scene: CK clinches uncensored look

Jeans scene: CK clinches uncensored look

New York : Calvin Klein : Calvin Klein Jeans

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