Jeans scene: CK clinches uncensored look

21.07.2010 New York : Calvin Klein : Calvin Klein Jeans

New York – Instead of the usual fashion campaign, Calvin Klein Jeans has posted up three billboards featuring QR codes.

When passers-by hold up their smartphones to scan the image, an exclusive 40-second video featuring models Lara Stone, AJ Abualrub, Sid Ellisdon, Grayson Vaughan and Eric Anderson appears on the screen. Branded ‘Get it uncensored’, the advert shows the models in a romantic scene, all wearing Calvin Klein jeans.

LS:N Global explores in detail how brands can engage with consumers beyond retail.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more