LifeTools

17 : 10 : 2013 Uniqlo : HairDo : Lifetools

Smart brands have been tapping into Millennial uncertainty by teaching their male consumers Re-con life lessons. Fashion retailer Uniqlo’s new LifeTools campaign shows how a brand can make the Man-ual global, and appeal to both sexes, without becoming bland or generic.

LifeTools

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