Mood

Social media mood scents targeting Gen Z

News

Social media mood scents targeting Gen Z

Tapping into the interests of Generation Z, the social media personality has launched a line of fragrances to evoke different moods.

Beauty : Media & Entertainment : Health & Wellness

Contemplative Stores

Micro Trends

Contemplative Stores

Taking cues from places of tranquillity and contemplation, retailers around the world are altering interiors to re-introduce shoppers to bricks-an...

Retail : Health & Wellness : Covid-19

Markets

Radio Market

The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the pandemic.

Media : Radio : Society

This meditative playlist soothes climate anxiety

News

This meditative playlist soothes climate anxiety

Europe – European energy company Vattenfall is tapping into people’s eco-concerns with a Spotify playlist centred on climate progress.

Health & Wellness : Music : Climate Change

Uniform makes scents of homebody lifestyles

News

Uniform makes scents of homebody lifestyles

Fragrance brand Uniform is entering the home fragrance market with a line of mood-enhancing products.

Fragrance : Home : Senses

The Trend: Mood-boosting Beauty

News

The Trend: Mood-boosting Beauty

The visible appearance of stress as a result of the pandemic – already described by some dermatologists as Covid face – has been identified by almo...

Beauty : Health And Wellness : Skincare

Noshtalgia: why classic tastes are driving food innovation

Viewpoints

Noshtalgia: why classic tastes are driving food innovation

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and convenience is bringing new products to diner...

Food : Customer Experience : Mood

These sunglasses have mood-altering lenses

News

These sunglasses have mood-altering lenses

Glasses brand Garrett Leight California Optical's new line of sunglasses boast psycho-physiological benefits.

Fashion : Health And Wellness : Mood

Mood-boosting Beauty

Micro Trends

Mood-boosting Beauty

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as their mental w...

Beauty : Health And Wellness : Neuroscience

How emotion is shaping Asia’s dining spaces

Big Ideas

How emotion is shaping Asia’s dining spaces

A new generation of Chinese eateries are using colour, texture, plants and lighting to inspire particular moods among diners.

China : Food : Restaurants

News

Gilded cage

Gangnam – Sulwhasoo has unveiled its impressive flagship store, which uses delicate brass framework to create a striking yet relaxing environment.

Neri&Hu : Explorium Retail : Luxury Beauty

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.

Uniqlo : Mood : Bentley

Big Ideas

Party feeling

London – Agency Havas helia has collaborated with IBM Watson creating a beer based on people’s moods.

Havas Helia : IBM Watson : New Year Beer 0101

Coloured perception

News

Coloured perception

North America – Luxury tea purveyor Tealeaves has teamed up with world authority on colour Pantone to launch a new collection of tea-infused cockta...

Tealeaves : Pantone Color Institute : Palette For Your Palate

More than a feeling

News

More than a feeling

London – Womenswear label Finery has gamified its e-commerce experience, enabling customers to browse by mood.

Finery : London : Autumn/ Winter 2015

News

Prismologie

Kuwait – Prismologie is a beauty brand using colour to invite customers to buy products based on how they want to feel.

Prismologie : Colour : Emotion

Abstract clothing

News

Abstract clothing

Denmark – Students at Design School Kolding have created Abstract_, a fashion brand that hands creative control over to the customer’s subconscious...

Abstract_ : Fashion : Sensory Transduction

Design Directions

Euphorescence

Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...

The Optimised Self : Zoned-out Spaces : Essential Self

Moody marketing

News

Moody marketing

Sweden – Outerwear brand Stutterheim embraces emotions that brands would normally avoid.

Stutterheim : Melancholy : Sweden

Micro Trends

Mood Dining

Some restaurants are making the connection between the food you eat and its effects on the chemicals in your body. In these establishments you eat ...

Body Temples : Serotonin : Mood

Match-maker: Johnnie Walker helps you find your perfect flavour

News

Match-maker: Johnnie Walker helps you find your perfect flavour

Johannesburg – If you were to have a sip of whisky, what kind would it be? That is the question Johnnie Walker asks in its online experience, Meet ...

Synaesthesia : Sensory Splurge : Whisky

UK fashion retailer creates colour-themed social media campaign

Big Ideas

UK fashion retailer creates colour-themed social media campaign

New Look has created a social media campaign centred around colour.

New Look : Colour : Mood

Stress is the New Fat

Micro Trends

Stress is the New Fat

In her 2013 cookbook, It’s All Good, actress and lifestyle guru Gwyneth Paltrow writes of a panic attack she experienced brought on by ‘the plane r...

Genetics : Fatigue : Kiehls

Mind your head: App quantifies mental health

News

Mind your head: App quantifies mental health

Brooklyn – Expereal, a new app for the iPhone, helps people to track their daily moods over a set time.

Iphone : Mind Temples : Expereal

Micro Trends

Bruise Control

The Bruise make-up trend seems unusual on first encounters, yet in fact it reflects a mood that is permeating the current fashion collections. It h...

Bruising : Catwalk : Utilitarian

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