Abstract clothing

17 : 07 : 2015 Abstract_ : Fashion : Sensory Transduction

Denmark – Students at Design School Kolding have created Abstract_, a fashion brand that hands creative control over to the customer’s subconscious.

  • Social media has become a primary medium of expression in an increasingly digital world
  • Abstract_ is a platform for people to turn these expressions into physical pieces
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark

For their final project, designers Julie Helles EriksenBjørn Karmann and Kristine Boesen created Abstract_, a website that enables customers to create custom designs by recording their thoughts and emotions.

To generate a unique pattern, the user writes a short message while an algorithm records the words and type speed to generate a design. Their facial expressions are also recorded and analysed through facial recognition software that decides the colour of the garment.

‘We wanted to connect the consumer with the garment so they will care more about it and wear it for longer,’ Eriksen tells LS:N Global. ‘The customer can write their personal story into the clothes. Each piece is unique and no two patterns are the same, which means you have your own shirt that expresses your own story.’

The Big Picture: In our macrotrend The Convergence Economy, we look at Sensory Transduction and how a new generation of data-driven creatives are working at the intersection of art, interaction and information.

Discover More Daily Signals
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
The Trend:  Masculinity Reset Retreats

Daily Signals

The Trend: Masculinity Reset Retreats

Men’s mental wellbeing retreats are reshaping modern masculinity, focusing on mindfulness, movement and meaningful male friendships.
Travel : Health And Wellness : Hospitality
The Big Idea: Brand Innovation Debrief: Aman

Daily Signals

The Big Idea: Brand Innovation Debrief: Aman

Aman epitomises ultra-luxury hospitality, blending serene design, bespoke service and rare experiences for a devoted high-net-worth clientele.
Travel : Hospitality : Hotel
The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

The Campaign: Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Travel : Cannes Lions 2025: The Unhinged Humour Opportunity : Digital Detox
The Viewpoint: The New Youth Club

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel : Hospitality : Youth
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel : Sports : Health And Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN