Abstract clothing

17 : 07 : 2015 Abstract_ : Fashion : Sensory Transduction

Denmark – Students at Design School Kolding have created Abstract_, a fashion brand that hands creative control over to the customer’s subconscious.

  • Social media has become a primary medium of expression in an increasingly digital world
  • Abstract_ is a platform for people to turn these expressions into physical pieces
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark
Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark Abstract_ by Julie Helles Eriksen, Bjørn Karmann and Kristine Boesen, Denmark

For their final project, designers Julie Helles EriksenBjørn Karmann and Kristine Boesen created Abstract_, a website that enables customers to create custom designs by recording their thoughts and emotions.

To generate a unique pattern, the user writes a short message while an algorithm records the words and type speed to generate a design. Their facial expressions are also recorded and analysed through facial recognition software that decides the colour of the garment.

‘We wanted to connect the consumer with the garment so they will care more about it and wear it for longer,’ Eriksen tells LS:N Global. ‘The customer can write their personal story into the clothes. Each piece is unique and no two patterns are the same, which means you have your own shirt that expresses your own story.’

The Big Picture: In our macrotrend The Convergence Economy, we look at Sensory Transduction and how a new generation of data-driven creatives are working at the intersection of art, interaction and information.

Discover More Daily Signals
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
Pentagram crafts human-centric identity to bring GEIUK gender data to life

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...
Design : Data : Gender
Balenciaga signals deeper sport alignment with new range

Daily Signals

Balenciaga signals deeper sport alignment with new range

Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion : Luxury : Sport
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN