Paris – The luxury spirits brand has released a cinematic campaign set in seven sci-fi worlds.
The film, The Seven Worlds, uses a surreal, dystopian narrative to explore the seven flavour profiles of Hennessy XO cognac: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches and Infinite Echo. The director, who is known for his cult sci-fi films, interprets each taste as a separate world in the four-minute cinematic spot. The film is a visual metaphor for the tagline ‘each drop of Hennessy XO is an odyssey’.
‘I was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life,’ said Scott in a statement. In 2018, Kenzo experimented with cinema and advertising with its 30-minute campaign The Everything.
Through the film, Hennessy is exploring how Visual ASMR can be used to portray complex flavour patterns in alcoholic drinks.