Brand remix: Clarks given a hip-hop spin
Charlie and Joe shoot a great promo for collaboration between Clarks and MF Doom

Brand remix: Clarks given a hip-hop spin

UK – American rapper MF DOOM and British footwear brand Clarks Originals celebrate the launch of the Wallabee DOOM with a hi-hop inspired promotional film that appeals to consumers in The Convergence Economy.

Clarks Originals x MF Doom by Charlie and Joe

UK – American rapper MF DOOM and British footwear brand Clarks Originals celebrate the launch of the Wallabee DOOM with a hip-hop inspired promotional film that appeals to consumers in The Convergence Economy.

Produced by film-makers Charlie & Joe, the film is more reminiscent of a music video than an advert. The film shows the mysterious rapper, known for wearing a metal mask, as he travels to the Somerset village of Street, where the first Clarks shoes were made. The film is shot largely in black and white, and features cartoon illustrations that are animated to mimic the rhythm of the hip-hop track.

The boundaries between fashion and music are increasingly blurred. To understand more about how brands, products and services can take advantage of emerging correlations, read The Convergence Economy macrotrend. 

Discover More Daily Signals
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
Stat: UK shoppers experience bargain hunting highs

Daily Signals

Stat: UK shoppers experience bargain hunting highs

According to new research from VoucherCodes, 86% of UK consumers experience a dopamine rush when they find a bargain, suggesting that sho...
Retail : Consumer Behaviour : Statistic
A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Daily Signals

A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...
Sports : Golf : Travel
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

Daily Signals

The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

At Nobu Hotel in Marylebone, London, TheIndustry.fashion’s Fashion Retail Reset Summit brought together global executives, industry experts and tho...
Fashion : Global Events : The Future Laboratory
Foresight Friday: Angus Cross, head of business development

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Mobility : Fashion
Stat: UK regenerative coffee sales triple as climate pressures mount

Daily Signals

Stat: UK regenerative coffee sales triple as climate pressures mount

Regenerative coffee sales in the UK have nearly tripled in 2025, signalling a shift toward sustainability in the nation’s £3.6bn ($4.8bn, €4.5...
Coffee : Food : Statistic
Dutch Design Week 2025: Digital afterlives and making space for grief

Daily Signals

Dutch Design Week 2025: Digital afterlives and making space for grief

Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.
Dutch Design Week : Design : Global Events
ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

ASOS Live redefines fashion shopping through creator-led video content

ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Fashion : Asos : Retail
Stat: Gen Alpha face stricter screen time controls at home and school

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology : Gen Alpha : Education
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN