A sweet cure

03 : 01 : 2017 Honeybrains : The Optimised Self : Dr Alon Seifan

New York – Neurology-inspired restaurant Honeybrains serves up dishes that aim to improve brain function.

  • Ingredients such as buckwheat soba and wild salmon feature on the menu
  • The restaurant is co-owned by neurologist Dr Alon Seifan and his siblings Galit and Tomer
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia

Dishes served at Honeybrains feature a variety of superfood ingredients, and are designed to improve brain function and fight diseases such as Alzheimer’s, according to Seifan.

The restaurant, which takes a scientific approach to brain wellness, is backed by Christophe Jadot, co-owner of Yves Jadot Restaurant Group, nutritionist Amy von Sydow Green and Kevin Chun, executive chef at Louie and Chan.

An on-site Honey Bar stocks a variety of locally and internationally sourced 100% raw honey, and each product features a description of its flavour. NY Buzz Honey from Columbia County, New York, has a ‘mildly sweet and herbal’ flavour, while White Gold Honey from Canada is similar in taste to ‘dulce de leche or crème brûlée’.

The Big Picture

Consumers are increasingly looking to improve their mental wellbeing and cognitive ability, and brands are developing services and products to help them on their quest. Read our Briefing on Nike’s Pro Genius app to find out more.

Discover More Daily Signals
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN