A sweet cure

03 : 01 : 2017 Honeybrains : The Optimised Self : Dr Alon Seifan

New York – Neurology-inspired restaurant Honeybrains serves up dishes that aim to improve brain function.

  • Ingredients such as buckwheat soba and wild salmon feature on the menu
  • The restaurant is co-owned by neurologist Dr Alon Seifan and his siblings Galit and Tomer
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia
Honeybrains, New York. Photography by Francesco Mastalia Honeybrains, New York. Photography by Francesco Mastalia

Dishes served at Honeybrains feature a variety of superfood ingredients, and are designed to improve brain function and fight diseases such as Alzheimer’s, according to Seifan.

The restaurant, which takes a scientific approach to brain wellness, is backed by Christophe Jadot, co-owner of Yves Jadot Restaurant Group, nutritionist Amy von Sydow Green and Kevin Chun, executive chef at Louie and Chan.

An on-site Honey Bar stocks a variety of locally and internationally sourced 100% raw honey, and each product features a description of its flavour. NY Buzz Honey from Columbia County, New York, has a ‘mildly sweet and herbal’ flavour, while White Gold Honey from Canada is similar in taste to ‘dulce de leche or crème brûlée’.

The Big Picture

Consumers are increasingly looking to improve their mental wellbeing and cognitive ability, and brands are developing services and products to help them on their quest. Read our Briefing on Nike’s Pro Genius app to find out more.

Discover More Daily Signals
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Swedish insurer hacks social media algorithms with mental health anthem

Daily Signals

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Sweden : Social Media : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Daily Signals

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Daily Signals

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Daily Signals

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Daily Signals

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN