What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Mind games
Global – Nike has added a series of exercises to its existing Nike Soccer app to help train the brains of the next generation of football players.
- Pro Genius offers exclusive techniques used by sports performance psychologists to train professional players
- Nike plans to update the app with new challenges that will put users’ cognitive skills to the test
The free update, which aims to help users ‘train like a football genius’, was distributed to 2.6m Nike Soccer app users on release day and is available in 20 languages.
‘The tools were developed working closely with the world’s best footballers as well as renowned experts in the fields of sports performance psychology and mind training,’ the brand said in a statement.
Pro Genius comprises five games and tools that enable users to develop their decision-making, strategy, confidence and visualisation skills.
Nike collaborated with advertising agency AKQA to create a series of 60-second video spots that show superstar footballers such as Cristiano Ronaldo, Mario Götze and Joe Hart using the Pro Genius suite of performance-enhancing tools.
The Big Picture
Brands need to create tools that enable consumers to improve their mental and physical performance using hard and soft data. See our macrotrend The Optimised Self to find out more.
Most Recent
1
Why a hybrid approach is the future of events:
As some regions re-open, the virtual spaces that provided a lifeline for...
2
Contemplative Stores:
Taking cues from places of tranquillity and contemplation, retailers around...
3
SPF’s Skintellectual future:
Brands are pioneering new methods to future-proof skin through hybrid...
4
Emerging Youth: US Hispanic:
As one of America’s largest multicultural consumer groups, Hispanic youth...
5
Sneaker Hubs Market:
A new wave of online sneaker hubs is gaining traction by providing...
6
Sportive Affluents:
With active pursuits growing among luxurians, traditional sports are surging...
7
Alternative Vintners:
Next-generation winemakers are experimenting with low- and no-alcohol...
8
The audio-first future of Muslim social media:
A spokesperson for social media platform Sango, explains how audio-based...
9
The patriotic future of Chinese travel:
Closed to tourists until 2022, domestic travel is an important engine of...
10
RSVP: Luxury & Hospitality Futures Live:
Join us on 9 September for practical insights, exclusive debates and...
11
Galaxy’s live-stream app animates fashion resale:
Danny Quick, co-founder of retail app Galaxy, explains why live video...
12
Queer Care Market:
From sexual wellness to mental health, non-discriminatory care is on the...
13
Retailers must think beyond the category to compete:
It’s no longer enough to offer local events at flagship stores – now, retail...
14
Vibrant branding is elevating global cuisine:
Using bold visual language, a new wave of food brands are challenging...
15