Mind games
Global – Nike has added a series of exercises to its existing Nike Soccer app to help train the brains of the next generation of football players.
- Pro Genius offers exclusive techniques used by sports performance psychologists to train professional players
- Nike plans to update the app with new challenges that will put users’ cognitive skills to the test
The free update, which aims to help users ‘train like a football genius’, was distributed to 2.6m Nike Soccer app users on release day and is available in 20 languages.
‘The tools were developed working closely with the world’s best footballers as well as renowned experts in the fields of sports performance psychology and mind training,’ the brand said in a statement.
Pro Genius comprises five games and tools that enable users to develop their decision-making, strategy, confidence and visualisation skills.
Nike collaborated with advertising agency AKQA to create a series of 60-second video spots that show superstar footballers such as Cristiano Ronaldo, Mario Götze and Joe Hart using the Pro Genius suite of performance-enhancing tools.
The Big Picture
Brands need to create tools that enable consumers to improve their mental and physical performance using hard and soft data. See our macrotrend The Optimised Self to find out more.
Most Recent
1
Why Millennial family travel will foster a generation of woke kids:
Will a combination of wanderlust and greater working flexibility help...
2
Department Store Disruptors:
As stores with outdated value propositions continue to decline, new...
3
Why it’s time to bring men into the fertility conversation:
Lea von Bidder, co-founder and CEO of Ava Science, on creating a more open...
4
How AR will transform fake news into digi-tainment:
Designer Clara Ormières explores how augmented reality (AR) will change the...
5
How Coal Drops Yard captures a sense of place:
Chris Chapman, head of art at Droga5 London, on creating the visual identity...
6
Why community will shape the future of wellness:
Katherine Johnston, senior research fellow at Global Wellness Summit,...
7
Can conspicuous conshumanism create a better future?:
Why it’s time for brands to step up and help consumers show off their humane...
8
Shoppable Social:
Social commerce continues to grow as new technologies and in-platform...
9
Why the luxury industry can’t ignore immigrant consumers:
Amid President Trump’s ongoing bombast, the USA’s new luxury market is being...
10
How the world's largest online shopping mall is shaping our lives:
At Dutch Design Week 2018, designers from Design Academy Eindhoven hosted...
11
Avatar Employees:
A combination of artificial intelligence and hyper-realistic avatar design...
12
Can fashion brands destigmatise the Sad Boy?:
Retail brands are allowing women to literally wear their emotions on their...
13
Kind Heaven is an immersive theme park for adults:
Cary Granat, CEO of Immersive Artistry, says virtual reality, cryptocurrency...
14
High-end Pets Market:
While Millennials continue to delay parenthood, or eschew it altogether,...
15
