New York – The direct-to-consumer supplements start-up has created a range of CBD vitamins designed to increase productivity.
Kaleidoscope's set of five vitamins use a spectrum of organically grown plants combined with 30mg of CBD. Its supplements are formulated to target and optimise different aspects of consumers’ daily wellbeing, from Glow, which contains biocell collagen and silica for skin, hair and nails, to Soothe, which includes hyaluronic acid to support joint health. Its pure CBD offering, Boost, contains 'no frills, no extra ingredients', and is designed to support busy working lives.
Founder Ana Rosenstein says her target audience are customers that have been forgotten, ‘Type A career-driven people, the people who want to be more productive versions of themselves’. She adds on the brand’s website: ‘I wanted my CBD to be functional, not recreational. To be taken every single day, combined with the benefits of a host of other ingredients.’
Positioned in this way, Kaleidoscope taps into the growing appeal of CBD among aspirational urban consumers. For more, read our Luxury CBD Market.