Female Futures

The influential consumer and technology trends that are driving a female future that rewrites narratives around gender, career and family

Generation Z are turning to social media, YouTube and Insta-influencers for realistic, inclusive perspectives on sex.
Attitudes to the menopause are being transformed; brands are stepping up to champion this fundamental life stage.
Technology has empowered Indian women to take control of their identity. Now brands must step up.

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