family

Alphas Now and Next: From the Sandbox to Roblox

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...
Generations : Gen Alpha : Demographics
Future Five: Home & Family

Micro Trends

Future Five: Home & Family

As part of our Future Five 2024 report, we explore the rising challenges and opportunities in relation to our family and home lives.
Future Five : Home & Family : Topics
Global Wellness Summit 2023: Wellness’ Growing Influence

Big Ideas

Global Wellness Summit 2023: Wellness’ Growing Influence

Expected to reach a market value of £6.89 trillion ($8.47 trillion, €7.90 trillion) by 2027, the wellness industry is increasingly prioritising nea...
Health : Wellness : Technology
New sex toy doubles as an artificial insemination device

News

New sex toy doubles as an artificial insemination device

Vruit is a new sex toy offering an alternative to clinical insemination, transforming the act of insemination from something medicalised and steril...
Health : Sexual Wellness : Design
America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
Stat: Romance and dating on the decline in the US

News

Stat: Romance and dating on the decline in the US

A recent study by romance publisher Harlequin reveals a decline in romance and dating in the US since the pandemic.
Society : Dating : Romance
Longevity Lifestyles: Future Views

Viewpoints

Longevity Lifestyles: Future Views

The potential impact that longevity will have on the way we work, organise, connect and find meaning in life could be profound. Here we explore the...
Health : Wellness : Society
Kidswear Market

Markets

Kidswear Market

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious.
Fashion : Youth : Retail
Clean Medicine

Micro Trends

Clean Medicine

We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean medicine’.
Health : Wellness : Medicine
Conscious Homes Market

Markets

Conscious Homes Market

Over the next decade, what our homes mean to us will evolve as domestic spaces adapt to new requirements, from building our resilience to offering ...
Home And Family : Technology : Health & Wellness
Fertility Market: The New Cycle

Markets

Fertility Market: The New Cycle

Calling time on body clock stigma, a candid new conversation is taking place about fertility.
Health : Wellness : Fertility
Family in 2050

Viewpoints

Family in 2050

By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive future while...
Health : Wellness : Technology
Grandpeers Market

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Society : Technology : Health
Channel 4 partners with Hertility for employee health assessments

News

Channel 4 partners with Hertility for employee health assessments

The broadcasting network is the first in the industry to launch a health service for womxn employees.
Workplace : Health & Wellness : Society
Co-living for single parents becomes a reality in France

News

Co-living for single parents becomes a reality in France

New family structures have inspired French company Commune to launch co-living spaces for single-parent families.
Society : Health & Wellness : Architecture
How Learning Spaces are Evolving for Gen Zalpha

Big Ideas

How Learning Spaces are Evolving for Gen Zalpha

Aligning with changing youth ideals and shifting global forces, educational spaces are evolving to inspire young people to take charge of their fut...
Youth : Society : Education
Mars Wrigley invites loved ones into job interviews

News

Mars Wrigley invites loved ones into job interviews

Recognising the changing priorities of many prospective employees, the multinational food company is offering interviewees the option to bring the...
Workplace : Society : Career
A bedtime speaker coded with parents’ voices

News

A bedtime speaker coded with parents’ voices

Toy brand Takara Tomy is unveiling an artificial intelligence (AI) smart speaker, called Coemo, which is designed to imitate a parent’s voice at be...
Youth : Media & Entertainment : Technology
Gen Z Parenting Market

Markets

Gen Z Parenting Market

No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...
Gen Z : Fashion : Youth
Neo-collectivism

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society : Retail : Workplace
Stat: Pet ownership soars in China

News

Stat: Pet ownership soars in China

Perceptions about domestic animals are changing rapidly in China. According to iResearch, from 2015 to 2020, the pet economy quadrupled in size, re...
Stat : Statistic : Stats
Five Future Home Scenarios for 2050

Big Ideas

Five Future Home Scenarios for 2050

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will look very d...
Society : Sustainability : Health And Wellness
Family in 2030: Climate Communities

Big Ideas

Family in 2030: Climate Communities

In this scenario, we meet an intergenerational Muslim family finding meaning and hope amid the impacts of the climate crisis on the city of New York.
Scenario : Society : Climate Crisis
IAM 2021: The Future of Community is Inter-Citizenship

Big Ideas

IAM 2021: The Future of Community is Inter-Citizenship

Solutions were not enough at this year’s IAM Weekend, as thinkers gathered to imagine better internet(s), care systems and inter-species perspectives.
Digital : Technology : Media
Education in 2030: Neo-Knowledge Exchanges

Big Ideas

Education in 2030: Neo-Knowledge Exchanges

With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when education exists ...
Youth : Education : Scenario
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