London – Bolder, or be older, or never stop being bold, is a new online platform that celebrates the lives of Baby Boomers.
Founded by photographer Helen Cathcart and luxury journalist Dominique Afacan, Bolder curates some of the inspirational stories of Boomers who are shunning age stereotypes and following their passions – a collection of their thoughts and opinions about our ageist society.
Poster Boomers of the site include Muffie Grieve, who at the ripe old age of 82 is showing her stuff on the grass courts and holds two world championships in the over-80s doubles category, and Terry O’Neill, legendary photographer who has captured the likes of Elizabeth Taylor and David Bowie.
The Big Picture: As the global population begins to age, our obsession with youth is coming to an end. The Amortals are a tribe showing that this generation’s Boomers are not letting age slow them down.