Be older

23 : 03 : 2015 Bolder : Helen Cathcart : Dominique Afacan

London – Bolder, or be older, or never stop being bold, is a new online platform that celebrates the lives of Baby Boomers.

  • Seniorpreneurship is a growing phenomenon among 55–64-year olds
  • ‘We live in an ageist society – it’s all about youth really, isn’t it? – Jennifer Murray, aviation pioneer and author
Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK
Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK
Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK Bolder Platform curated and photographed by Dominique Afacan and Helen Cathcart, UK

Founded by photographer Helen Cathcart and luxury journalist Dominique Afacan, Bolder curates some of the inspirational stories of Boomers who are shunning age stereotypes and following their passions – a collection of their thoughts and opinions about our ageist society.

Poster Boomers of the site include Muffie Grieve, who at the ripe old age of 82 is showing her stuff on the grass courts and holds two world championships in the over-80s doubles category, and Terry O’Neill, legendary photographer who has captured the likes of Elizabeth Taylor and David Bowie.

The Big Picture: As the global population begins to age, our obsession with youth is coming to an end. The Amortals are a tribe showing that this generation’s Boomers are not letting age slow them down.

Discover More Daily Signals
The Future Laboratory and Together Group release latest New Codes of Luxury report

Daily Signals

The Future Laboratory and Together Group release latest New Codes of Luxury report

The Future Laboratory and Together Group have joined forces to release the latest instalment in the companies’ New Codes of Luxury strategic foresi...
Technology : Hospitality : Luxury
The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Daily Signals

The Future Laboratory and Bacardi unveil 2026 cocktail trends report

Bacardi has released its latest annual Cocktail Trends Report, produced in partnership with The Future Laboratory.
Drink : The Future Laboratory : Bacardi
Stat: Green skills demand outpaces talent growth

Daily Signals

Stat: Green skills demand outpaces talent growth

A new LinkedIn report reveals a widening global green skills gap, as demand for environmentally focused talent accelerates faster than the workforc...
Workplace : Sustainability : Work States
Hot Bodies explores how design can help us survive a warmer world

Daily Signals

Hot Bodies explores how design can help us survive a warmer world

Hot Bodies is a new exhibition examining how apparel and wearable design can help humans adapt to global heat.
Design : Fashion : Climate
Vow launches lab-grown exosomes for skin repair

Daily Signals

Vow launches lab-grown exosomes for skin repair

Sydney-based biotech company Vow is expanding beyond cultured meat into functional beauty with the launch of cultured exosomes designed to regenera...
Beauty : Functional Beauty : Biotechnology
Stat: US businesses report real returns as generative AI adoption matures

Daily Signals

Stat: US businesses report real returns as generative AI adoption matures

A new study from the Wharton School at the University of Pennsylvania challenges months of pessimism about generative AI’s business value
Technology : Artificial Intelligence : Business
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
MrBeast to open immersive theme park in Riyadh

Daily Signals

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment : Content Creator : Theme Park
Stat: Dupes become luxury’s unexpected growth driver

Daily Signals

Stat: Dupes become luxury’s unexpected growth driver

Dupes are now reshaping how affluent consumers engage with luxury, according to research by Havas Media, which surveyed people in the UK,...
Luxury : Retail : Authenticity
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN