aging

The Future Laboratory at Drapers Future of Fashion 2024

News

The Future Laboratory at Drapers Future of Fashion 2024

The four Is of EQ-Commerce – Intuitive, Intimate, Intuitive, Individualised – were explored at the Drapers Future of Fashion conference in London o...
Longevity : Food : Society
Best Buy and Apple team for elderly assistive tech

News

Best Buy and Apple team for elderly assistive tech

Retailer Best Buy has launched a series of health and safety services for older consumers available through the Apple Watch.
Tech : Media : Smart Watch
A joyful redesign for dementia care

News

A joyful redesign for dementia care

Studio Our Design Agency has rebranded dementia wellness company Relish with an approachable aesthetic, in order to make their resources less clini...
Wellbeing : Design : Care
The Optimised Self

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...
Optimisation : Health : Wellbeing
Cindy Joseph: How to be pro-age not anti-age

Viewpoints

Cindy Joseph: How to be pro-age not anti-age

The 60something stylist and model describes the thinking behind her pro-age skincare line.
Cosmetics : BOOM! : Baby Boomer Beauty
Colour me beautiful: App brings big data to the beauty industry

News

Colour me beautiful: App brings big data to the beauty industry

ModiFace, the company behind the Sephora 3D Augmented Reality Mirror, has unveiled a new beauty app.
Beautiful Me : Digital : App
Downsizing 2.0

Micro Trends

Downsizing 2.0

For their later years, Flat Agers are often in search of culturally-rich urban environments. Meanwhile, architects are envisioning innovative alte...
Retirement : The Flat Age Society : Vital Tech
The Flat Age Society

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...
Baby Boomers : Age : Agelessness
How artificial intelligence will change elderly care

Big Ideas

How artificial intelligence will change elderly care

Elderly people could be taken care of by artificially intelligent virtual companions by 2020
Responsive InTeractive Advocate : RITA : The Flat Age Society
Sexy-genarians to model for beauty ad campaigns

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands
NARS : Marc Jacobs : Reality Check Branding
Amortals

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...
Bleisure : Catherine Mayer : Anti-Aging
Male and female attitudes to ageing revealed

Big Ideas

Male and female attitudes to ageing revealed

Male and female attitudes to ageing revealed
Skin : Age : Older
Fit She's car marks Honda drive to attract women

Big Ideas

Fit She's car marks Honda drive to attract women

Fit She’s car marks Honda drive to attract women
Automotive : Automobile : UV
Hair colour a grey area for over half of men

Big Ideas

Hair colour a grey area for over half of men

Hair colour a grey area for over half of men
Grooming : Aging : Hair Dye
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