Colour me beautiful: App brings big data to the beauty industry

03.07.2014 Beautiful Me : Digital : App
Beautiful Me app Beautiful Me app
Beautiful Me app Beautiful Me app
Beautiful Me app Beautiful Me app

US – Beautiful Me is a new beauty app that scans Facebook photos and makes recommendations for future beauty purchases.

The app is the latest launch from ModiFace, the company behind the Sephora 3D Augmented Reality Mirror. By scanning up to 500 Facebook photos the app can pinpoint unique skin tones, and note how they have changed over time. It is also said to be able to profile how the skin is ageing. 

‘While most apps only use basic analysis of a single photo, the combination of big data and machine-learning algorithms used in Beautiful Me gives users a much more accurate description of their skin profile,’ says Miriam Pettinen, director of partnerships and mobile strategy, who led the app’s development.

Based on the information collected, the app can make curated recommendations of skin, anti-ageing and cosmetics products across a range of brands including Inglot, Clariol and Make Up For Ever. 

Beauty consumers are increasingly looking to technology-enabled services to track and monitor their skincare needs. For more, read our Digital Beauty microtrend.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more